Job Description

Job Title: Marketing Head

Location: Sharjah / Ajman

Working Hours:

10 hours per day

Off Days:

1 day off per week

Job Summary:

We are seeking a

dynamic and results-driven Marketing Head

to lead the marketing efforts for

CAKE PALACE CAFE

. The ideal candidate will be responsible for developing and implementing marketing strategies to enhance brand visibility, increase online traffic, and drive sales. This role involves overseeing social media, managing the website, and researching new trends in the food and dessert industry.

If you are passionate about digital marketing, brand promotion, and staying ahead of market trends, we invite you to be part of our growing team!

Key Responsibilities:

1. Marketing Strategy & Brand Promotion

Develop and execute marketing strategies to strengthen brand identity and drive customer engagement. Plan and implement marketing campaigns to attract more traffic to

social media platforms and the website

. Analyze customer behavior and market trends to adjust strategies accordingly.

2. Website & Online Platform Management

Manage and optimize the

company website

for better user experience and higher conversions. Ensure the website is regularly updated with fresh content, promotions, and SEO improvements. Work with developers/designers to enhance website performance and functionality.

3. Social Media & Digital Marketing

Develop and oversee social media growth strategies on platforms like Instagram, Facebook, TikTok, and YouTube. Optimize post timing, engagement strategies, and audience targeting to increase reach. Plan paid advertising campaigns on social media and Google Ads to maximize ROI.

4. Research & Trend Analysis

Investigate and identify

trending desserts, cakes, and marketing strategies

in the F&B industry. Conduct competitor analysis to stay ahead of industry trends and identify new opportunities. Suggest

new products, packaging ideas, or promotions

based on market trends.

5. Content & Media Planning

Collaborate with the content team for effective

videos, banners, and promotional materials

. Ensure all marketing content aligns with brand messaging and goals. Plan content calendars and marketing campaigns to drive engagement and sales.

6. Performance Monitoring & Reporting

Track marketing

KPIs

such as website traffic, social media engagement, and conversion rates. Use analytics tools (Google Analytics, Meta Business Suite, etc.) to measure campaign effectiveness. Generate reports and insights to improve future marketing strategies.

7. Customer Engagement & Retention

Develop loyalty programs, email marketing campaigns, and special promotions to retain customers. Improve customer experience through surveys, reviews, and direct interactions. Monitor and respond to customer feedback across online platforms.

Requirements:

? Proven experience in

digital marketing, branding, or a similar role

(preferably in the F&B industry).

? Strong knowledge of

SEO, paid advertising, and website management

.

? Experience in

social media growth strategies and online brand building

.

? Ability to analyze

market trends, customer behavior, and competitor strategies

.

? Excellent project management, communication, and leadership skills.

? Familiarity with

Google Ads, Meta Ads, email marketing tools, and website CMS

.

? Creativity and a data-driven mindset to optimize campaigns for maximum ROI.

Salary & Benefits:

Competitive salary based on experience and Bonus Opportunity

1 day off per week

Opportunity to lead and scale a growing brand

If you have the skills and passion to take

CAKE PALACE CAFE

to the next level, apply now on +971569985669
Job Type: Full-time

Pay: AED2,000.00 per month

Experience:

* Digital Marketting: 2 years (Required)