Job Description

Job Title: Digital Marketing Specialist

Location

: Dubai, UAE

Department

: Marketing

Reports to

: Marketing Manager

Employment Type

: Full-time

Position Overview

The

Digital Marketing Specialist

will be responsible for developing creative content and promoting Khales across all digital channels. This role requires a strong understanding of social media, blogs, and multimedia, with the ability to generate new ideas, create compelling visuals, videos, and written content, and drive audience engagement. You will be at the forefront of our digital presence, ensuring that our services in architectural design, interior design, and project management reach the right audiences.

Key Responsibilities

Content Creation & Strategy

: Develop and execute creative digital content strategies to promote Khales' services, including blog articles, images, social media posts, infographics, and videos. Collaborate with internal teams (design, engineering, and project managers) to highlight ongoing projects, company achievements, and industry trends. Continuously ideate, develop, and publish new content that reflects the brand's high-end image and speaks to luxury residential, commercial, and customized project clients.

Social Media Management

: Manage Khales' presence across all social media platforms (LinkedIn, Instagram, Facebook, Twitter, and others), ensuring consistent messaging and brand tone. Create, schedule, and post regular engaging content that promotes company services, events, projects, and industry insights. Monitor social media platforms for trends, engagement opportunities, and audience feedback, making necessary adjustments to content strategies.

Multimedia Content Production

: Produce high-quality visual content, including images, graphics, and short-form videos, showcasing Khales' expertise in design and project management. Work with photographers, videographers, or use in-house resources to create videos that highlight completed projects, client testimonials, and design concepts. Use tools like Adobe Creative Suite, Canva, or similar platforms to create visually appealing materials.

Blog & Website Content

: Create and manage blog posts on topics relevant to the architecture, design, and construction industries, ensuring that they drive SEO and reflect the expertise of Khales. Regularly update the company's website with fresh content that highlights new projects, case studies, or news within the company. Work closely with the web development team to ensure a smooth user experience and high engagement on web pages.

Audience Engagement & Community Building

: Engage with followers and potential clients on social media through thoughtful responses, targeted messaging, and interaction in online communities. Develop strategies to grow our social media following, increase brand awareness, and enhance lead generation efforts.

Analytics & Reporting

: Track, measure, and report on the performance of digital marketing campaigns and content efforts using analytics tools like Google Analytics, social media insights, and reporting dashboards. Provide insights and recommendations for improving engagement, reach, and conversion across all platforms.

Collaboration & Innovation

: Stay up-to-date with digital marketing trends, social media algorithms, and content formats to keep Khales ahead of the curve. Continuously experiment with new formats, tools, and platforms to drive brand awareness and audience growth.

Qualifications

Education

: Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Experience

: 3+ years of experience in digital marketing, content creation, and social media management. Experience in the architecture, design, or construction industry is a plus but not mandatory.

Technical Skills

: Proficiency in using social media platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube). Strong skills in content creation tools (Adobe Creative Suite, Canva, video editing software). Familiarity with content management systems (CMS) and SEO best practices.

Creative & Communication Skills

: Exceptional writing and storytelling skills with the ability to create engaging and informative content. Strong eye for design and attention to detail in producing visually appealing and professional multimedia content. Ability to work collaboratively and present creative ideas confidently.

Soft Skills

: Strong organizational and multitasking abilities, with the capacity to manage multiple projects and deadlines. Self-motivated and proactive, with a passion for staying current on industry trends and digital marketing innovation.
Job Type: Full-time

Pay: AED5,000.00 - AED9,000.00 per month

Application Question(s):

What is your notice period in days? * What is your monthly salary expectation?