Job Description

Digital Marketing Specialist

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We are looking for an experienced Digital Marketing Specialist with expertise in managing Shopify platforms, SEO, and Google Ads to join our dynamic team. As a key member of our marketing department, you will be responsible for driving online traffic, increasing conversions, and managing marketing campaigns to grow our digital presence and maximize ROI.

Key Responsibilities

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Manage and optimize the Shopify platform to ensure a seamless user experience and maximum site performance. Implement and manage product listings, categories, pricing updates, and promotional campaigns. Ensure the integration of various apps and third-party tools to improve site functionality and marketing efforts. Conduct keyword research and develop SEO strategies to improve organic search rankings and drive website traffic. On-page and off-page SEO, including optimizing meta tags, content, and link-building strategies. Regularly monitor, analyze, and report on SEO performance metrics and adapt strategies accordingly. Collaborate with content creators to develop SEO-friendly content and optimize the website structure. Set up and manage Google Ads campaigns, including Search, Display, and Shopping ads, to drive qualified traffic. Monitor and optimize campaigns to improve Quality Score, CPC, and overall ROI. Use advanced targeting techniques and A/B testing to maximize ad performance. Provide regular performance reports and analyze metrics to adjust bidding strategies and budget allocation. Develop and implement digital marketing strategies that align with business goals. Manage and track multiple campaigns across various platforms, ensuring budget adherence and high return on investment. Work closely with the design and content teams to develop landing pages, ads, and promotions. Analyze campaign performance and make data-driven decisions to improve results. Use Google Analytics, Google Ads, and other tools to track and report on the performance of digital marketing campaigns. Provide actionable insights and recommendations to improve overall performance.

Qualifications

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Proven experience as a Digital Marketing Specialist or similar role with a focus on Shopify management, SEO, and Google Ads. In-depth knowledge of Google Ads, Google Analytics, Shopify, and SEO best practices. Strong understanding of online marketing channels and strategies (email, content marketing, paid search, etc.). Experience with A/B testing, campaign optimization, and performance analysis. Excellent communication, organizational, and project management skills. Ability to work both independently and as part of a team. Familiarity with tools and other digital marketing platforms is a plus. A degree in Marketing, Business, or a related field is preferred. Proven experience in Home Appliances and Electronic Category is preferred.
Job Types: Full-time, Permanent

Pay: AED4,000.00 - AED6,000.00 per month

Application Question(s):

What is your notice period? What is your expected salary?
Experience:

* Shopify: 2 years (Required)