Job Description

Digital Marketing Executive:

Job description

Are you innovative and passionate about current trends and creating digital marketing campaigns? Pearlshire is looking to hire a digital marketing Executive to support the marketing team in effectively promoting its message across all digital channels. On a daily basis, they will manage Pearlshire's social media, including Facebook, Twitter, and Instagram, and create email blast campaigns to target key customers. They will also delegate responsibilities to copywriters, content creators, and other members of the marketing team, and stay up to date on the latest social media trends.

Objectives of this role

• Plan, execute, and manage all marketing for Pearlshire, including SEO, SEM, email marketing, and social media
• Establish and execute all types of marketing strategy to distribute content
• Writers, marketers, and other stakeholders to maintain Pearlshire's digital & Non digital presence
• Maintain consistent brand messaging across all channels
• Identify, analyze, and measure trends and content to assess how well it's performing and optimize user experience
• Create and maintain an editorial calendar to deliver targeted content

Responsibilities

• Create and manage content for Pearlshire's social media, emails, and other forms of digital communication
• Develop strategies and tactics to boost the company's reputation and drive qualified traffic
• Deploy successful marketing campaigns from ideation to execution
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wiselyMeasure and report on the performance of marketing campaigns, gain insight and assess against goals
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Stay up to date on the latest social media trends, and implement them in Pearlshire's marketing campaigns
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups

Skills and qualifications

• Social media savvy, with a passion for staying on top of trends
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• In-depth knowledge of various social media platforms and best practices
• Ability to analyze consumer metrics, reports, and trends
• Strong project management and managerial skills

Preferred qualifications

• In-depth knowledge of current digital trends
• 2-3 Experience in digital marketing, or a related field
• Proficiency in photo and video editing software
• Experience with SEO and SEM strategy and keyword research
• Understanding of website analytics tools, such as Google Analytics
• Analytical mind, with a passion for measuring data

Job Type: Full-time

Pay: AED6,000.00 - AED8,000.00 per month