Job Description

Job Summary:

We are seeking a talented and experienced Digital Marketing Specialist to join our dynamic

marketing team. The ideal candidate will be responsible for developing, implementing, and

managing our digital marketing campaigns across various channels to drive brand awareness,

lead generation, and customer engagement. The Digital Marketing Specialist will utilize a

combination of analytical skills, creativity, and strategic thinking to optimize our online

presence and achieve business objectives.

Responsibilities:

1. Develop and execute digital marketing strategies to increase brand visibility, website

traffic, and lead generation.

2. Plan and manage digital advertising campaigns across multiple platforms such as Google

Ads, Facebook, LinkedIn, and other relevant channels.

3. Create engaging and conversion-focused content for digital marketing initiatives

including social media posts, email campaigns, blog articles, and website updates.

4. Monitor and analyze the performance of digital marketing campaigns using tools such as

Google Analytics, HubSpot, or similar platforms.

5. Identify trends and insights to optimize campaign performance, improve user

experience, and maximize ROI.

6. Conduct keyword research and implement SEO strategies to improve organic search

rankings and drive traffic to the website.

7. Collaborate with internal teams including design, content, and sales to ensure cohesive

messaging and brand consistency across all digital channels.

8. Stay up-to-date with the latest digital marketing trends, tools, and best practices, and

propose new ideas for continuous improvement.

9. Manage relationships with external vendors, agencies, and freelancers as needed for

digital marketing projects.

10. Provide regular reports and updates to management on the performance of digital

marketing efforts, including key metrics, insights, and recommendations for

optimization.

11. Exposure to organic digital marketing strategies and techniques used to naturally attract

visitors to a website or online platform without relying on paid advertising. Unlike paid

digital marketing, which involves investing money in ad placements, organic digital

marketing focuses on building visibility, credibility, and trust through non-paid methods.

Here are some key components of organic digital marketing:

a. Search Engine Optimization (SEO): SEO involves optimizing a website's content,

structure, and backlinks to improve its visibility in search engine results pages (SERPs).

This includes keyword research, on-page optimization, technical SEO, and off-page

strategies like link building. By ranking higher in search results for relevant keywords,

businesses can attract organic traffic from search engines.

b. Content Marketing: Content marketing revolves around creating and distributing

valuable, relevant, and engaging content to attract and retain a target audience. This

content can take various forms, including blog posts, articles, infographics, videos,

podcasts, and more. High-quality content not only drives organic traffic but also helps

establish authority, build trust, and foster relationships with customers.

c. Social Media Marketing (SMM): Organic social media marketing involves building and

nurturing a presence on social media platforms such as Facebook, Instagram, Twitter,

LinkedIn, Pinterest, and TikTok. This includes posting engaging content, interacting with

followers, responding to comments, and fostering community engagement. By creating

compelling content and fostering meaningful interactions, businesses can grow their

organic reach and attract followers to their profiles or websites.

d. Website Optimization: Optimizing the website for user experience, speed, and mobile-

friendliness is essential for attracting and retaining organic traffic. This includes

improving page load times, optimizing site navigation, creating compelling calls-to-

action, and ensuring that the website is accessible and user-friendly across devices. A

well-optimized website not only improves search engine rankings but also enhances the

overall user experience, leading to higher engagement and conversions.

e. Overall, organic digital marketing experience on creating valuable content, fostering

meaningful relationships, and optimizing online channels to attract and retain visitors

naturally over time. While it may require more time and efforts compared to paid

advertising, organic digital marketing can yield long-term benefits in terms of brand

visibility, credibility, and customer loyalty.

Qualifications:

1. Bachelor's degree in Marketing, Communications, IT or related field.

2. Proven experience 5 years working in digital marketing roles, with a focus on strategy

development, campaign execution, and performance analysis.

3. Strong understanding of digital marketing channels including PPC, SEO, social media,

email marketing, and content marketing.

4. Hands-on experience with digital advertising platforms such as Google Ads, Facebook

Business Manager, LinkedIn Ads, etc.

5. Proficiency in analytics tools such as Google Analytics, HubSpot, or similar platforms to

track and measure campaign performance.

6. Excellent written and verbal communication skills, with the ability to create compelling

content for various digital channels.

7. Analytical mindset with the ability to interpret data, draw actionable insights, and make

data-driven decisions.

8. Creative thinker with a passion for innovation and staying ahead of industry trends.

9. Strong project management skills with the ability to manage multiple priorities and

meet deadlines in a fast-paced environment.

10. Experience working with cross-functional teams and external partners to achieve

common goals.

Preferred Qualifications:

1. Certification in Google Analytics, Google Ads, or other relevant digital marketing

certifications.

2. Experience with marketing automation platforms such as HubSpot, Marketo, or similar

tools.

3. Knowledge of HTML/CSS and basic web design principles.

4. Experience in B2B marketing or within the technology/software industry.

5. This job description outlines the general responsibilities and qualifications expected of a

Digital Marketing Specialist. Responsibilities and qualifications may vary depending on

the specific needs of the hiring organization.

Salary & Benefits:

Join our growing team in Dubai, United Arab Emirates and make your mark in the world of

excellence. You will enjoy a competitive remuneration package and benefits as per the UAE

Labor Law.

Share your CV with us at: jobs@voizzit.com and let's embark on this amazing journey together.

We recognize that our people are our strength and the diverse talents they bring to our

workforce are directly linked to our success. We are an equal opportunity employer and place a

high value on diversity and inclusion at our company. We do not discriminate on the basis of

any protected attribute, including race, religion, color, national origin, gender, sexual

orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or

disability, or any other basis protected under applicable law.

Job Type: Full-time

Pay: AED7,000.00 - AED12,000.00 per month

Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Total Digital Marketing: 5 years (Preferred)
• Organic Digital Marketing: 2 years (Preferred)
• SEO / SEM: 3 years (Preferred)
• Content Marketing: 2 years (Preferred)
• Social Media Marketing: 2 years (Preferred)

Location:

• Dubai (Preferred)