Job Description

Responsibilities

Content Strategy and Management

• Create and execute a content strategy for articles, videos, events, and PR submissions.
• Review and edit content created by interns (blogs, video scripts, write-ups).
• Collaborate with the graphic design and video editing team to produce high-quality visuals and videos.
• Optimize all content for SEO using tools like Yoast SEO and Google Search Console .
• Work with Edit Team to repurpose content into smaller formats: social media posts, email campaigns, and video snippets.

Social Media Management

• Plan and schedule posts across LinkedIn, Instagram, Facebook, Twitter, and TikTok using Buffer or Jetpack Social .
• Drive follower growth, engagement, and visibility across social platforms.
• Oversee short video content (reels, teasers) in collaboration with video editors.
• Engage with followers and communities to increase brand awareness.

SEO and Website Optimization

• Optimize articles, PR submissions, Videos and Studio& Influencer app pages for organic traffic growth.
• Perform basic keyword research to identify content opportunities.
• Track search rankings and website performance via Google Analytics and Google Search Console .

Paid Advertising Campaigns

• Launch and optimize small-budget campaigns on:
• LinkedIn Ads for B2B content and events.
• Meta Ads (Facebook/Instagram) for B2C content and videos.
• Google Ads for search and display traffic.
• Run A/B tests to improve ad performance and ROI.
• Track campaign analytics and prepare actionable reports.

Email Marketing

• Build and manage newsletters and email campaigns using Mailchimp, Zoho Campaigns or SendGrid .
• Segment subscriber lists for B2B and B2C audiences.
• Automate follow-up workflows for gated content subscriptions and event registrations.

Performance Analytics and Reporting

• Monitor KPIs across all marketing efforts (traffic, engagement, conversions, ROI).
• Use Google Analytics and social media insights to measure performance.
• Prepare weekly reports with actionable recommendations for growth.

Team Coordination

• Guide and oversee interns to ensure high-quality content production.
• Work closely with designers and video editors to align visuals with marketing goals.
• Prioritize and assign tasks using project management tools like Trello or Asana .

Job Type: Full-time

Pay: AED3,500.00 - AED4,000.00 per month

Application Question(s):

• Key Performance Indicators (KPIs)

1. Growth in website traffic and organic rankings.
2. Social media follower growth, engagement rates, and shares.
3. Conversions: Gated content subscriptions and studio & Influencer app conversions.
4. ROI from paid advertising campaigns.
5. Email open rates, click-through rates (CTR), and subscriber growth.

• Below are the required skills

1. Content Direction: Strong editing, reviewing, and feedback skills for articles and videos.
2. SEO Knowledge: Experience with on-page SEO, keyword research, and optimization tools (Yoast SEO, SEMrush).
3. Social Media Management: Expertise in LinkedIn, Instagram, Facebook, TikTok, and tools like Buffer.
4. Paid Ads Management: Hands-on experience running LinkedIn Ads, Facebook/Instagram Ads, and Google Ads.
5. Email Marketing: Proficiency in email tools like Mailchimp or SendGrid for newsletters and automations.
6. Analytics: Ability to use Google Analytics and social media insights to measure and improve performance.
7. Project Management: Familiarity with tools like Trello or Asana to prioritize and assign tasks.

• Below are the required Soft skills:
• Excellent communication and team coordination abilities.
• Strong analytical mindset and problem-solving skills.
• Ability to manage multiple projects and prioritize effectively in a fast-paced environment.
• Tools Familiarity:
• Content Tools: Yoast SEO, Grammarly, Canva.
• Social Media Tools: Buffer, Jetpack Social, Facebook Ads Manager, LinkedIn Ads.
• Email Marketing: Mailchimp, SendGrid.
• Analytics: Google Analytics, Google Data Studio.
• Project Management: Trello, Asana.

Experience:

• Digital Marketing: 5 years (Required)