Job Title : Digital Marketing SpecialistFunction : SalesLocation : DubaiJob Purpose:As our Digital Marketing lead, you\'ll be the mastermind behind developing and executing digital marketing campaigns with 3 key deliverablesGenerating leadsIncreasing brand awarenessContent writingYour mission, should you choose to accept it, requires a combination of creativity, analytical skills, and digital marketing expertise. Get ready to don multiple hats and maybe even a cape!Key Responsibilities:Planning:Strategic Planning: Develop and implement through a mix of agencies the digital marketing strategies that align with company objectives.Market Research: Conduct market research to understand the target audience and identify marketing opportunities.Executing:Content Management: Create and manage compelling content across various digital channels, including social media, email marketing, SEO/SEM, and the company website.Paid Advertising: Execute paid advertising campaigns on platforms such as Google Ads and social media.Data Analytics: Utilize data analytics tools to measure campaign performance and identify areas for improvement.Coordination:Content Collaboration: Collaborate with content creators and designers to develop impactful content and create visually appealing social media posters.Vendor Management: Work with third-party vendors to ensure SEO and social media marketing activities are executed accurately and on time.Brand Consistency: Collaborate with other agencies to ensure a cohesive brand message.Other ResponsibilitiesReporting: Generate reports to communicate marketing performance and ROI to stakeholders.Trend Monitoring: Stay updated on the latest digital marketing trends and technologiesRequirements:Educational Background: A master\'s degree in marketing communications or a related field is preferred.Experience: 1-3 years of experience in digital marketing or a similar role.Digital Marketing Knowledge: Strong understanding of digital marketing principles and best practices, including SEO, SEM, social media marketing, and email marketing.Content Creation: Proficiency in content creation, copywriting, and content management systems (CMS).Analytical Skills: Proficiency with marketing analytics tools, such as Google Analytics and social media analytics platforms.Communication Skills: Excellent written and verbal communication skills in English.Multitasking Ability: Ability to work independently and manage multiple tasks simultaneously.Attention to Detail: Strong attention to detail and a data-driven approach. Skills and Competencies:Strong analytical, problem-solving, and organizational skills.Ability to work effectively under pressure.Experience in branding and digital marketing is an added advantage.Excellent communication and presentation skills

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