Job Description

Vybinex Digital Solutions is seeking a seasoned Digital Marketing Specialist with a strong background in managing digital marketing strategies, team leadership, and client relations. The ideal candidate will have more than 4 years of experience, preferably within an advertising agency, and will be adept at creating and executing effective social media strategies. This role requires a proactive individual who can drive operations and enhance our digital presence while ensuring excellent client satisfaction.

Key Responsibilities:

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Manage and oversee social media content creation, including posts, graphics, and videos.
• Monitor social media trends and adapt strategies to keep up with industry changes.
• Lead and manage a team of digital marketing professionals.
• Provide guidance, training, and support to team members to enhance their skills and performance.
• Conduct regular team meetings to track progress and address any challenges.
• Build and maintain strong relationships with clients, understanding their needs and objectives.
• Present and explain digital marketing strategies and campaign results to clients.
• Act as the primary point of contact for clients, ensuring their queries are addressed promptly and effectively.
• Oversee the day-to-day operations of the digital marketing department.
• Coordinate with other departments to ensure alignment and smooth execution of marketing campaigns.
• Monitor and analyze the performance of digital marketing campaigns, providing insights and recommendations for improvement.
• Plan and execute digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram Ads).
• Optimize ad performance through continuous monitoring and adjustment of targeting, creative, and bidding strategies.
• Track and report on the effectiveness of advertising campaigns, ensuring they meet or exceed KPIs.
• Develop content marketing strategies to attract and retain customers.
• Collaborate with content creators to produce high-quality, engaging content that aligns with the brand's voice and objectives.
• Ensure all content is SEO-friendly and optimized for digital channels.
• Utilize digital analytics tools to measure and analyze the performance of marketing campaigns.
• Generate regular reports on key metrics, campaign performance, and ROI.
• Use data-driven insights to make informed decisions and adjustments to marketing strategies.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• More than 4 years of experience in digital marketing, preferably within an advertising agency.
• Proven experience in managing a team and overseeing digital marketing operations.
• Strong understanding of social media platforms, digital advertising, and content marketing.
• Excellent communication and interpersonal skills, with a focus on client relations.
• Proficient in digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, Hootsuite).
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong project management and organizational skills.

Job Types: Full-time, Permanent

Pay: AED3,000.00 - AED6,000.00 per month

Application Question(s):

• How many years of experience you carry in Digital Marketing?
• What is your monthly salary expectation in AED?
• What is your notice period in days?