Job Description

Position Overview: Polaris Technology is seeking a highly skilled and motivated Digital Marketing Specialist to join our dynamic team in Dubai. This individual will be responsible for driving website traffic, optimizing conversion rates, and ensuring high-quality, engaging content across our digital platforms. The ideal candidate will have a strong background in SEO, email automation, content marketing, and web analytics, with a proven track record of increasing online traffic and conversions.

Key Responsibilities:

• Traffic Management: Develop and implement strategies to increase website traffic using SEO, SEM, content marketing, social media, and other digital marketing tactics.
• Content Optimization: Regularly review and optimize website content to improve search engine rankings and user engagement.
• Conversion Rate Optimization (CRO): Analyze user behavior and website performance to identify opportunities for improving conversion rates. Implement A/B testing and other optimization techniques.
• Web Analytics: Monitor and analyze website traffic and performance metrics using tools like Google Analytics. Generate regular reports and provide actionable insights.
• Campaign Management: Plan, execute, and manage digital marketing campaigns across various channels, including email, social media, and paid advertising.
• Collaboration: Work closely with the content, design, and development teams to ensure cohesive and effective marketing strategies.
• Market Research: Stay up-to-date with industry trends, competitor activities, and emerging digital marketing strategies.
• Email marketing: Develop email campaigns to retain existing customers and attract prospects, using the latest trends, strategies, content and designs that fit our targeted audience.
• Influencer marketing: Identify influencers in our niche, create connections and manage collaborations, with the goal of accessing their network of F&B businesses.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, SEO, content marketing, or a related field, social media, email marketing, and influencer marketing.
• Proven track record of increasing website traffic and conversion rates.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Proficiency in SEO tools and techniques (e.g., SEMrush, Moz).
• Proven results from setting up and managing Google Ads (Search, PMax, video search, etc.), Meta Ads, and other advertising platforms.
• Experience with A/B testing and other conversion optimization methods.
• Excellent written and verbal communication skills in English. Arabic is a plus.
• Ability to work independently and as part of a team in a fast-paced environment.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a leading ERP software company dedicated to the restaurant industry.
• A collaborative and innovative work environment.
• Professional growth and development opportunities.

How to Apply: Interested candidates are invited to submit their resume, a cover letter, and any relevant work samples or case studies to marketing@polariserp.com. Please include "Digital Marketing Specialist Application - [Your Name]" in the subject line.

Polaris Technology is a pioneering force in the world of ERP solutions, tailored exclusively for the dynamic realm of restaurant businesses. Joining Polaris Technology offers you the opportunity to gain first-hand experience into a fast-growing software development company that shapes the future of the F&B industry.

Job Types: Full-time, Permanent

Experience:

• Google Ads: 4 years (Required)

Location:

• Dubai (Required)

Expected Start Date: 01/08/2024