Job Description

We are looking for a talented Digital Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for developing and implementing digital marketing strategies, overseeing online marketing campaigns, and improving our online presence. You will work closely with the marketing and sales teams to drive traffic and leads to our website through various digital channels.

Responsibilities:

? Develop and implement digital marketing campaigns across various digital channels (e.g., PPC, SEO, SEM, email, social media, display advertising)

? Manage and optimize campaigns to maximize ROI and achieve key performance indicators (KPIs)

? Monitor and analyze the performance of campaigns and assess against goals (ROI and KPIs)

? Identify trends and insights, and optimize spend and performance based on the insights

? Brainstorm new and creative growth strategies through digital marketing

? Plan, execute, and measure experiments and conversion tests

? Collaborate with internal teams to create landing pages and optimize user experience

? Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

Requirements:

? Proven work experience as a Digital Marketing Specialist or similar role

? Demonstrable experience in designing and implementing successful digital marketing campaigns

? Solid knowledge of website analytics tools (e.g., Google Analytics, SEMrush)

? Experience in setting up and optimizing Google AdWords campaigns

? Strong analytical skills and data-driven thinking

? Up-to-date with the latest trends and best practices in online marketing and measurement

? Excellent communication and interpersonal skills

Job Type: Full-time