Digital Marketing Specialist

Dubai, United Arab Emirates

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Job description

Create content for social media channels, blogs, articles, emailers, etc.
Scheduling social media post across multiple platforms (Facebook, Instagram, Twitter, LinkedIn)
Execute creative social media campaigns for new leads and traffic Manage social media channels
-Develop strategy and manage new user acquisition, and retargeting campaigns.
Analysis of campaign performance reports and Google Analytics
Work with the development team to ensure SEO best practices are properly implemented on websites
Manage and execute on page optimization
Strong understanding of SEO and integration with marketing tools.
Recommend changes to website, content, linking and other factors to improve SEO keywords.
Up-to-date with the latest trends and best practices in SEO and SEM

Qualification:

A minimum of 2 years of experience in social media management and execution
Excellent written and verbal communication skills with the ability of craft creative contents
Excellent knowledge about popular tools (Google ads, google analytics, social media tools, scheduling tools)
A creative and strategic mindset

Responsibilities

Assist the team in the development of the overall digital marketing strategy
Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
Manage and maintain the companys owned media including websites, mobile apps, and email/CRM software
Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
Manage social media marketing campaigns
Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
Manage SEO campaigns
Set up conversion, pixel, and event tracking on the website and across various digital platforms
Conduct research on market trends, brands audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Job Type: Full-time Pay: AED2,500.00 - AED5,000.00 per month