The Amazon Marketing Specialist will ideate, implement, and analyze the best online marketing strategies through product detail page execution, digital merchandising, and brand-specific content to commerce initiatives. You will also be responsible for the execution and daily optimization of timely and compelling digital marketing campaigns, including PPC, coupons & discounts, video, display advertising, and insight-driven reporting. Roles and Responsibilities
Create and manage digital ad campaigns to meet company targets.
Create and optimize marketing campaigns and strategies for multiple international markets simultaneously.
Optimize budgets and spending according to social media ad performance.
Liaise between sales, external partners, amazon account managers, and the account to effectively execute retailer-specific merchandising and promotional initiatives.
Analyze data to determine ways to optimize performance to improve conversion rates, open percentages, and other key metrics.
Provide high-quality performance reports to the CEO.
Make recommendations to continually improve performance by analyzing internal results, and competitive data, and keeping on top of industry trends.
Document clearly defined action steps and recommendations.
Requirements
Proven work experience as an Amazon Marketing Specialist.
A bachelors degree in a marketing.
Hands-on e-commerce or online marketplaceexperience.
Knowledge of Amazon Vendor Central and paid advertising experience (pay-per-click) is a plus.
Digital Marketing Experience.
Advanced Excel knowledge and skills.
Excellent written and verbal communication skills.