Digital Marketing Specialist
Dubai, United Arab Emirates
Job Description
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As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing digital marketing campaigns to promote our products/services, increase brand awareness, and drive customer engagement. You will work closely with the marketing team to develop strategies that leverage various digital channels effectively. Your primary goal will be to enhance our online presence, attract target audiences, and ultimately contribute to achieving our business objectives. Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with company goals and target audience preferences.
- Manage all digital marketing channels, including SEO/SEM, email marketing, social media, display advertising, and PPC campaigns.
- Conduct market research to identify trends, competitors, and opportunities, and integrate findings into campaign strategies.
- Conduct and manage
- Create engaging and relevant content for various digital platforms, including website, blog, social media, and email newsletters.
- Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, HubSpot, or similar platforms.
- Optimize website content, landing pages, and user journeys to improve conversion rates and user experience.
- Collaborate with cross-functional teams, including graphic designers, content creators, and developers, to ensure consistent brand messaging and visual identity across all digital channels.
- Stay updated on industry trends, best practices, and emerging technologies in digital marketing.
- Identify and propose innovative digital marketing initiatives to reach and engage target audiences effectively.
- Track and report on key performance indicators (KPIs) to measure the success of digital marketing efforts and provide actionable insights for continuous improvement.
- Ability to lead a team, give direction while also further developing individuals.
- Bachelors degree in Marketing, Communications, or a related field.
- Proven experience (3 years) in digital marketing roles, with a strong track record of executing successful campaigns.
- In-depth knowledge of digital marketing channels, techniques, and tools, including SEO, SEM, social media platforms, email marketing software, and analytics tools.
- Excellent analytical skills and the ability to interpret data to drive decision-making and optimize campaign performance.
- Strong project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.
- Creative thinking and problem-solving abilities to develop innovative marketing strategies and campaigns.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and stakeholders.
- Adaptability to thrive in a fast-paced, dynamic environment and willingness to learn and embrace new technologies and methodologies.
- Have you work as a Digital Marketing Specialist before?
- Can you provide examples of previous work you have done?
- Bachelor's (Preferred)
- Marketing: 3 years (Required)
- SEO and Digital Marking Campaigns: 2 years (Required)
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Job Detail
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Job IdJD1653477
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned