Digital Marketing Specialist
Dubai, United Arab Emirates
Job Description
Job Title: Digital Marketing Specialist : As a Digital Marketing Manager/Specialist, you will play a vital role in our 360\xc2\xb0 marketing efforts, focusing on prioritizing and implementing team requests to enhance conversion rates at every stage of the funnel. You will directly report to the co-founder and head of digital and actively contribute to all marketing decisions, from defining personas and target markets to optimizing paid traffic, improving organic efforts, enhancing CRM capabilities, growing our social presence, and developing strategic partnerships. Company Overview:
At [Company Name], we have been dedicated to understanding the problems faced by couples since 2019 and providing innovative digital solutions. Our commitment to staying ahead in the dynamic digital landscape is reflected in our use of cutting-edge tools, including CRM (Hubspot), Website (WordPress), PPC (Meta & Gads), Analytics (GA4, Bigquery, Datastudio, hotjar), and more. Job Responsibilities:
At [Company Name], we have been dedicated to understanding the problems faced by couples since 2019 and providing innovative digital solutions. Our commitment to staying ahead in the dynamic digital landscape is reflected in our use of cutting-edge tools, including CRM (Hubspot), Website (WordPress), PPC (Meta & Gads), Analytics (GA4, Bigquery, Datastudio, hotjar), and more. Job Responsibilities:
- \xe2\x97\x8f Prioritize and implement team requests to optimize conversion rates throughout the marketing funnel.
- \xe2\x97\x8f Manage CRM activities, leveraging your expertise in platforms like Hubspot to drive effective lead nurturing and customer engagement.
- \xe2\x97\x8f Utilize your experience in creating and maintaining CMS websites, particularly WordPress, to ensure our online presence is optimized for user experience and lead generation.
- \xe2\x97\x8f Oversee paid marketing campaigns, managing budgets above 50k USD per month to achieve maximum ROI.
- \xe2\x97\x8f Demonstrate comfort in reading and interpreting data to derive actionable insights and improve marketing strategies.
- \xe2\x97\x8f Collaborate with the digital team, co-founders, and other stakeholders to make informed marketing decisions.
- \xe2\x97\x8f Contribute to defining personas and targeted markets, ensuring our strategies resonate with our audience.
- \xe2\x97\x8f Leverage your strong scientific and mathematical background to apply data-driven approaches to marketing initiatives.
- \xe2\x97\x8f (Optional) Utilize your coding skills in Python and experience with APIs to enhance marketing automation and data analysis.
- \xe2\x97\x8f (Optional) Previous experience in setting up your own business showcases entrepreneurial spirit and adaptability.
- \xe2\x97\x8f Bachelor\'s degree in Marketing, Business, or a related field. A Master\'s degree or higher is preferred.
- \xe2\x97\x8f 3+ years of hands-on experience in digital marketing, with a proven track record of driving successful campaigns.
- \xe2\x97\x8f Proficiency in managing CRM platforms, with a preference for experience in Hubspot.
- \xe2\x97\x8f Extensive experience (at least 3 years) in creating and maintaining CMS websites,particularly WordPress.
- \xe2\x97\x8f Proven track record of managing paid budgets above 50k USD per month with a focuson ROI.
- \xe2\x97\x8f Strong analytical skills, with the ability to derive insights from data and make data-drivendecisions.
- \xe2\x97\x8f Passion for digital marketing and a desire to continually learn and grow in the field.
- \xe2\x97\x8f (Optional) Experience in setting up and running your own business is advantageous.
- \xe2\x97\x8f (Optional) Background in science and mathematics brings a data-focused approach tomarketing strategies.
- \xe2\x97\x8f (Optional) Coding skills in Python and familiarity with APIs enhance marketing
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Job Detail
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Job IdJD1602227
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned