Description

Job Summary: Looking for a Digital Marketing Specialist in Dubai, United Arab Emirates (UAE)

Job Key Details:

• Develop and implement comprehensive digital marketing strategies across multiple channels, including but not limited to search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media, content marketing as well as display advertising
• Design, build and maintain the company social media presence
• Manage and optimize digital advertising campaigns, including budget allocation, keyword research, ad copy creation, bid management and performance tracking
• Carry out thorough keyword research and competitor analysis to identify opportunities for improving organic search rankings and website visibility
• Monitor and analyze website analytics, campaign performance metrics and user behavior data to identify trends, insights as well as areas for improvement
• Create compelling and engaging content for digital marketing initiatives, including website copy, blog articles, social media posts, email campaigns as well as ad copies
• Stay up-to-date with the latest digital marketing trends, industry best practices and emerging technologies and provide recommendations for innovative strategies and tactics
• Collaborate with cross-functional teams, such as design and development, to ensure consistent brand messaging and optimize the user experience across all digital channels
• Gauge and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Conduct A/B testing and implement conversion rate optimization strategies to enhance website performance and achieve business goals
• Monitor and manage online reputation through social listening and proactive engagement with customers on various digital platforms
• Identify trends and insights and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies through digital marketing
• Collaborate with internal teams to create landing pages and optimize user experience
• Track and report on key performance indicators (KPIs) and campaign metrics, providing regular performance reports to stakeholders and recommending actionable insights
• Conduct any other related tasks as may be required

Job Qualifications and Experience

• The applicant must have a Degree in Marketing or any related course
• At least 2 years of experience working as a digital marketing specialist or any related course
• Strong knowledge of digital marketing strategies, tactics as well as tools
• Proficiency in using digital marketing platforms, such as Google Ads, Google Analytics, Facebook Ads Manager as well as email marketing software
• Strong analytical skills and ability to interpret complex data to drive strategic decision-making
• Strong written and verbal communication skills
• Must have a strong creative mindset with the ability to think outside the box and propose innovative ideas
• Ability to manage multiple projects simultaneously and meet tight deadlines
• Must be detail-oriented with strong organizational and time management skills
• Should be up-to-date with the latest digital marketing trends and industry best practices

Application Procedure:

All qualified candidates are encouraged to upload their recently updated CVs

Joblinks.ae