Job Description

Location: Abu Dhabi.

Must be fluent in Arabic

Must be in Abu Dhabi

Key Responsibilities

1. Social Media Marketing:

• Manage and grow the company's presence across social media platforms.
• Create and schedule posts, engage with the community, and run social media advertising campaigns.
• Analyze metrics to gauge the success of social media campaigns.
• Monitor mentions, messages, comments, and relevant hashtags.
• Engage with users by responding to questions, comments, and mentions in a timely and professional manner.
• Identify relevant influencers in the industry and establish partnerships for promotional activities.
• Manage influencer relationships, including negotiation of terms and tracking of campaign performance.

2. Search Engine Optimization (SEO):

• Conduct keyword research to guide content creation.
• Optimize website content for search engines.
• Monitor and analyze website traffic and SEO metrics.

3. Pay-Per-Click (PPC) Management:

• Create, manage, and optimize PPC campaigns across various platforms like Google Ads and Bing Ads.
• Monitor campaign performance and adjust bids and keywords to improve ROI.
• Prepare monthly PPC reports.

4. Email Marketing:

• Develop and execute email marketing campaigns.
• Segment email lists for targeted marketing.
• Analyze key metrics like open rates and click-through rates.

5. Content Marketing:

• Plan and execute a content marketing strategy.
• Create high-quality, SEO-friendly content for blogs, whitepapers, and other digital platforms.
• Measure the effectiveness of content marketing efforts using analytics tools.

6. Analytics and Reporting:

• Use tools like Google Analytics to track and analyze website traffic.
• Create monthly reports on digital marketing performance.
• Use data to make informed marketing decisions.

7. Conversion Rate Optimization:

• Implement A/B tests to improve website conversion rates.
• Analyze customer journeys and optimize the sales funnel.
• Make recommendations for website improvements.

9. Digital Advertising:

• Plan and execute digital advertising campaigns, including display and retargeting ads.
• Monitor and optimize ad performance.

10. Budget Management:

• Manage digital marketing budgets effectively.
• Ensure ROI and KPI targets are met within the allocated budget.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 2 years of experience in social media marketing.
• Proficient in digital marketing tools such as Google Analytics, Google Ads, and CRM software.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team.
• Creative problem-solving skills.

Job Type: Full-time

Pay: AED3,000.00 - AED6,000.00 per month

Application Question(s):

• You must be located in Abu Dhabi

Experience:

• digital marketing: 2 years (Required)

Language:

• english (Preferred)
• arabic (Required)