Job Description

We are looking for a results-driven Digital Marketing Specialist to strategize, execute, and optimize our digital marketing campaigns. The Digital Marketing Specialist will play a crucial role in developing and implementing comprehensive digital marketing strategies to achieve our business objectives. This role requires a deep understanding of digital marketing tactics, strong analytical skills, and a passion for staying ahead of industry trends.

Key Responsibilities:

• Develop and implement digital marketing campaigns across various channels such as SEO, SEM, PPC, social media, email, and display advertising.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to drive traffic, leads, and conversions.
• Conduct keyword research and optimize website content for SEO purposes.
• Monitor and analyze the performance of digital marketing campaigns using Google Analytics and other relevant tools.
• Create and manage email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Collaborate with the content marketing team to create engaging and compelling content for digital channels.
• Stay updated with digital marketing trends and best practices to ensure the company remains at the forefront of industry developments.
• Implement strategies to improve website usability, design, and conversion rates.
• Generate monthly reports on digital marketing campaign performance, ROI, and KPIs to stakeholders.

Requirements:

• Bachelor's degree in Marketing, Digital Marketing, Communications, or related field; Master's degree a plus.
• Proven work experience as a Digital Marketing Specialist or similar role.
• Solid understanding of digital marketing concepts and best practices.
• Experience managing and optimizing Google Ads, Facebook Ads, and other paid advertising campaigns.
• Proficiency in Google Analytics or similar web analytics tools.
• Strong analytical skills and data-driven thinking.
• Excellent communication and interpersonal skills.
• Creative mindset with the ability to think outside the box and propose innovative solutions.
• Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Job Type: Full-time