Digital Marketing Specialist

Abu Dhabi, United Arab Emirates

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Job Description

Assist in developing and managing digital marketing campaigns across various channels such as social media, email marketing, SEO/SEM, and PPC.

Responsible for the following: -Prepare and implement marketing plan and strategy including calendar of events and activities -Content writing for e-mail marketing campaign and social media post captions (English and Arabic) -Run organic post for social media platforms: Instagram, LinkedIn, Facebook, tik-Tok,YouTube, snapchat -Run sponsored content post for social media platforms: Instagram, LinkedIn,Facebook, tik-Tok, YouTube,snapchat -Support in creating the social media content by taking required photos/videos to assigned projects -Coordinate with third party companies on SEO and Google Ads campaign -Design artworks and posters for publishing
Collaborate with marketing team to create engaging content for digital platforms.
Monitor and report on the effectiveness of digital marketing campaigns using a variety of digital analytics and business intelligence tools.
Provide actionable insights based on data to improve future marketing strategies and tactics.
Implement and manage SEO strategies to increase organic search visibility and ranking.
Manage lead generation campaigns in-house on all social media platform.
Manage and optimize PPC campaigns to maximize ROI.
Manage and grow the company\'s presence on social media platforms.
Develop and implement social media strategies to engage with the audience and promote properties.
Collaborate with the content team to create high-quality, SEO-friendly content.
Ensure consistent brand messaging across all digital platforms.
Plan and execute email marketing campaigns.
Segment audiences and personalize emails to increase effectiveness.
Stay updated with the latest digital marketing trends and real estate market dynamics.
Conduct competitor analysis to benchmark and improve our marketing strategies.
Work closely with other departments, like sales and customer service, to ensure a cohesive brand experience.
Coordinate with external agencies and vendors as required.
Help manage the digital marketing budget, ensuring cost-effective strategies

Job Type: Full-time Salary: AED36,000.00 - AED60,000.00 per year