Job Description

Industry: IoT | AI | ML | Research & Development
Location: DHCC, Dubai - UAE
Job Type: Full-Time

Salary range: AED 6,000 - 8,000 monthly

About the Role:
We are looking for a Digital Marketing & Social Media Specialist to enhance our brand visibility, drive audience engagement, and generate leads through strategic digital campaigns. This role is ideal for someone with a passion for tech-driven marketing, who excels at creating compelling content and leveraging data to optimize digital strategies.

If you thrive in the AI, ML, and IoT space and have a deep understanding of digital trends, social media platforms, and growth marketing, we'd love to hear from you!

Key Responsibilities:

1. Digital Marketing Strategy & Execution

Develop and execute data-driven digital marketing campaigns across multiple channels. Optimize SEO, SEM, PPC, and paid advertising to drive web traffic and lead generation. Monitor and analyze website analytics, engagement metrics, and conversion rates.
2. Social Media Management & Growth

Develop and manage content for LinkedIn, Twitter, Instagram, Facebook, and YouTube. Create and schedule engaging social media posts, videos, and thought leadership content. Drive organic and paid social media strategies to increase brand reach and audience engagement.
3. Content Creation & Brand Storytelling

Create compelling blog posts, case studies, whitepapers, and newsletters tailored for the IoT, AI, and ML audience. Collaborate with designers and videographers to produce high-quality visual content. Ensure brand messaging is consistent and aligned with business objectives.
4. Lead Generation & Performance Optimization

Implement email marketing campaigns, landing pages, and lead magnets to attract and convert potential clients. Utilize A/B testing, analytics tools, and performance tracking to optimize digital efforts. Report on campaign performance, ROI, and key insights for continuous improvement.
5. Community Engagement & Thought Leadership

Monitor industry trends and engage with online communities, influencers, and tech forums. Build partnerships with key industry players, bloggers, and media outlets to expand reach. Respond to comments, messages, and inquiries to foster a strong online presence.

Skills

:
Digital Marketing & Campaign Execution - Experience in SEO, SEM, Google Ads, and paid social media.
Social Media Strategy & Management - Expertise in growing and managing LinkedIn, Twitter, Instagram, and Facebook.
Content Creation & Copywriting - Strong ability to craft blogs, articles, and thought leadership content.
Analytics & Performance Tracking - Proficiency in Google Analytics, Meta Business Suite, and other tracking tools.
Lead Generation & Conversion Optimization - Ability to turn digital traffic into leads and paying customers.
Tech-Savvy & Industry Awareness - Familiarity with AI, ML, IoT trends, and digital marketing best practices.

Qualifications

:
Bachelor's degree in Marketing, Communications, Business, or Media.
Minimum 2-4 years of experience in digital marketing, social media management, or growth marketing.
Experience working in tech, AI, ML, or IoT industries is a plus.
Knowledge of email automation, CRM tools, and marketing automation platforms.

Job Types: Full-time, Contract, Permanent
Contract length: 24 months