Job Description

Please Read the Job discerption before applying

Property Shop Investment (PSI) is the largest private and effective Real Estate Company in Abu Dhabi. Established in 2007, our dedication to sustainable and dynamic performance has led to prominent brand recognition in the UAE Real Estate Market. Our aim is to influence major milestones, exceed expectations, and inspire people, by providing a wide range of real estate services. Our core services include Property Brokerage, Development & Consultancy Services, Real Estate Marketing, Investment Advisory, Property Appraisal, Property & Facility Management.

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You must be an Arabic Speaker

Key Requirements:

• Experience in Real Estate Marketing: Understanding of property market trends, client needs, and real estate investment strategies, especially in the UAE market.
• Fluency in Arabic and English: Ability to create content, engage with audiences, and manage campaigns in both languages.
• Campaign Management: Expertise in planning, executing, and optimizing multi-channel marketing campaigns, specifically on Meta, TikTok, and Snapchat and ChatBot.
• Audience Targeting: Proficiency in targeting strategies based on demographics, psychographics, and behaviors specific to real estate buyers, sellers, and investors.
• Analytical Skills: Ability to interpret campaign performance data, measure ROI, and adjust strategies accordingly.
• Content Creation: Strong skills in developing engaging, visually appealing, and conversion-focused content across all platforms.
• Leadership and Team Management: Experience leading a marketing team, coordinating with designers, videographers, and copywriters to develop cohesive campaigns.

Platforms and Tools:

• Meta Platforms (Facebook & Instagram Ads Manager):
• Campaign types: Awareness, lead generation, and engagement.
• Tools: Audience Insights, Pixel tracking, Lookalike Audiences, Custom Audiences.
• Formats: Carousel ads for property listings, video tours, and stories for behind-the-scenes content.
• Skills: A/B testing, creative optimization, and CTA development.
• TikTok Ads:
• Campaign types: Brand awareness, traffic, and lead generation.
• Tools: TikTok for Business, Pixel tracking, Branded Effects.
• Formats: Short, catchy video content showcasing properties or lifestyle appeals, influencer partnerships.
• Skills: Understanding TikTok's algorithm, trending content, and engaging with real estate-focused hashtags.
• Snapchat Ads:
• Campaign types: Location-based targeting, lead generation, and awareness.
• Tools: Snap Pixel, Ad Manager, Story Ads, and Augmented Reality (AR) filters.
• Formats: Immersive 10-second video tours of properties, interactive AR elements.
• Skills: Creativity in storytelling, using geofilters for property locations.

Required Skills:

• Creation of both organic and paid content that resonates with real estate buyers.
• Development of visually appealing graphics, short videos, and interactive content for each platform.
• Monitoring performance metrics, including engagement rates, leads, and conversions.
• Using data insights to improve targeting and optimize campaigns for better ROI.
• Coordinating with sales and listing teams to align campaigns with business objectives.

Additional Tools & Apps:

• Analytics Tools: Meta Insights, TikTok Analytics, and Snapchat Insights for tracking campaign performance.
• Creative Tools: Canva, Adobe Creative Cloud (Photoshop, Premiere Pro), and video editing apps like InShot or Final Cut Pro.

Job Type: Full-time