Digital Marketing Manager
UAE, United Arab Emirates
Job Description
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About our company: Abou Naja Intellectual Property is a leading company in the Intellectual Property in the Middle East. As we celebrate our past, we aspire to shape the future. We will continue to lead the change, support the growth of our region and protect ideas through innovation. Career Objective: We are in search of a dynamic and driven Digital Marketing Manager who is passionate about leveraging their expertise in digital marketing to propel the growth and success of our intellectual property firm. This role presents an exciting opportunity to lead and execute innovative digital marketing strategies, elevating our online presence and driving tangible business outcomes. : We are currently seeking a skilled Digital Marketing Manager to join our team and spearhead our digital marketing initiatives. The ideal candidate will possess a deep understanding of intellectual property and a proven track record of orchestrating successful digital marketing campaigns. The Digital Marketing Manager will play a pivotal role in crafting and implementing strategies to amplify our online footprint, generate qualified leads, and foster meaningful engagement with our target audience. Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with organizational goals, overseeing all aspects of planning, execution, and optimization.
- Lead a team of digital marketing professionals, providing guidance, mentorship, and support to ensure the successful implementation of campaigns and initiatives.
- Direct the management and optimization of digital advertising campaigns across various platforms, including SEO, SEM, PPC, Google Ads, LinkedIn, and social media channels, to maximize ROI and achieve business objectives.
- Spearhead the creation and dissemination of high-quality, engaging content for the organization's website, blog, social media platforms, and email campaigns, ensuring alignment with brand identity and messaging.
- Utilize advanced analytics tools to monitor, analyse, and interpret key performance metrics, generating actionable insights to drive continuous improvement and inform strategic decision-making.
- Prepare and deliver comprehensive KPI reports, summarizing key findings, insights, and performance metrics to stakeholders, including senior leadership, to facilitate data-driven decision-making and strategic planning.
- Conduct thorough market research and competitive analysis to identify trends, opportunities, and areas for differentiation, informing the development of targeted marketing strategies and initiatives.
- Stay abreast of emerging trends, technologies, and best practices in digital marketing, proactively identifying opportunities for innovation and optimization.
- Collaborate cross-functionally with internal stakeholders, including sales, IT, and senior leadership, to align digital marketing efforts with overall business objectives and ensure seamless integration with other functional areas.
- Manage the digital marketing budget, overseeing allocation of resources across different channels and platforms to optimize performance and maximize ROI.
- Develop and maintain strong relationships with external partners, agencies, and vendors to support digital marketing initiatives and ensure delivery of high-quality services and solutions.
- Direct digital marketing initiatives and implement strategies through agencies to enhance brand awareness and engagement.
- Minimum of 5 years of experience in digital marketing.
- Bachelors degree or higher degree in marketing, Communications, or a related field.
- Proven experience in digital marketing, preferably within the legal or professional services sector.
- Proficiency in digital marketing channels, encompassing SEO, SEM, PPC, social media, email marketing, and content marketing.
- Certificates with digital advertising platforms like Google Ads, Google analytics, LinkedIn Ads, and Facebook Ads, among others.
- Exceptional written and verbal communication abilities in English & Arabic.
- Analytical mindset with a knack for interpreting data and driving data-informed decisions.
- Creative thinker capable of generating novel ideas and solutions.
- Strong project management skills with the ability to juggle multiple initiatives and meet deadlines in a fast-paced environment.
- Employment Visa.
- Medical.
- Annual ticket (for employee only).
- A team who believes in growth and development.
- No
- Digital Marketing: 5 years (Required)
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Job Detail
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Job IdJD1664492
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationUAE, United Arab Emirates
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EducationNot mentioned