Job Description

Job Summary:

Royal Medical Centre is seeking an experienced

Digital Marketing Manager

to develop and execute effective marketing strategies for our

one-day surgery center

, covering multiple medical specialties. The ideal candidate must have

healthcare industry experience

and be

fluent in Arabic

. The role involves

branding, digital campaigns, social media management, SEO, and lead generation strategies

to attract and engage patients.

Key Responsibilities:

Marketing Strategy:

Develop and implement

digital marketing strategies

aligned with the center's

services, patient needs, and industry trends

.

Social Media Management:

Oversee and manage the

social media presence (Instagram, Facebook, LinkedIn, TikTok, YouTube, etc.)

, ensuring patient engagement and brand awareness.

Website & SEO:

Optimize the website with

SEO-friendly content, blogs, and landing pages

to drive organic traffic.

Paid Advertising (PPC):

Plan and manage

Google Ads, Facebook/Instagram Ads

, and other paid campaigns to

generate patient leads

.

Email & SMS Marketing:

Develop

patient engagement campaigns

, including appointment reminders, promotions, and awareness programs.

Content Creation & Branding:

Collaborate with designers and content creators to develop high-quality

videos, infographics, and marketing materials

.

Influencer & Community Engagement:

Partner with

influencers, local communities, and patient testimonials

for brand promotion.

Analytics & Reporting:

Track and analyze campaign performance using tools like

Google Analytics, Meta Business Suite, and CRM software

.

Compliance & Ethical Marketing:

Ensure marketing strategies adhere to

healthcare regulations

and maintain professional branding.

Key Requirements:

Experience:

Minimum

5+ years

in

digital marketing

, preferably in a

hospital, clinic, or healthcare facility

.

Education:

Bachelor's degree in

Marketing, Digital Media, Communications, or a related field

.

Language:

Fluency in Arabic (spoken and written) is required

.

Technical Skills:

Proficiency in

Google Ads, Meta Ads, SEO, Google Analytics, CRM tools, and email marketing platforms

.

Creative & Analytical Thinking:

Ability to design

high-converting campaigns

and analyze data for continuous improvement.

Industry Knowledge:

Familiarity with

UAE healthcare marketing regulations

and patient engagement strategies.

Preferred Qualifications:

Experience in

multispecialty healthcare marketing

. Strong understanding of

UAE healthcare market trends

. Knowledge of

video marketing, reels, and digital patient engagement strategies

.
Job Type: Full-time

Pay: AED10,000.00 - AED12,000.00 per month