:Black & Grey HR is recruiting for a leading engineering software simulation company in Dubai, a prominent leader in engineering solutions that drive innovation in industries such as Aerospace & Defense and Oil & Gas. Our client is looking to hire a Digital Marketing Manager to support their dynamic team. This role is pivotal in managing digital advertising, SEO Strategies, A/B Testing, and more. Other Responsibilities are- Digital Advertising: Plan, manage and optimize digital advertising campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, etc- A/B Testing: Continuously optimize campaigns through A/B testing and experimentation, identifying opportunities for improvement- SEO: Conduct keyword research, optimize website content, and implement on-page and off-page SEO strategies, and link building to improve search engine rankings.- Email Marketing: Crafting effective email campaigns to enhance leads and maintain customer relationships. Design email templates, segment email lists, and track campaign performance.- Community Management: Foster the growth and engagement of our online communities across various platforms. Engage with users, manage interactions, and create a positive brand experience.- Performance Analysis & Reporting: Track digital campaign performance using analytics tools, report findings, and leverage insights to optimize future marketing strategies.- Oversee the website functionality and performance, and maintain website content, ensuring relevant and accurate content, no broken links, etc.- Monitor and analyze website traffic and user behaviour using tools such as Google Analytics, SEMrush, or similar.- Competitor Analysis: research competitors\' online activities including offers, digital ads, website updates and news.- Collaborate closely with the content specialist to implement campaigns, upload, manage and distribute content according to pre-set content calendar.- Collaborate with marketing executive to deliver on targeted activities aimed at key accounts as part of the Account-Based Marketing (ABM) strategy.Requirements- Bachelors degree in marketing, Communications, or a related field.- Minimum 4 years of experience in digital marketing field with a proven track record of successful campaign management.- In-depth knowledge of the latest digital marketing tools, platforms, and analytics software.- Strong understanding of SEO principles and best practices, in addition to proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar.- Excellent written and verbal communication skills, with the ability to create engaging copy and communicate effectively across digital channels.- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize digital marketing campaigns.- Creative thinking and problem-solving skills, with a passion for staying abreast of industry trends and innovations.- Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.Benefits- Attractive Salary + Benefits

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