Contract type: Full-Time, Permanent

Location: Dubai

Salary: AED 255000 annually

JOB OVERVIEW

We are seeking a dynamic and results-driven Digital Marketing Manager to join our team. As a Digital Marketing Manager, you will be the driving force behind our online marketing efforts. You will be responsible for developing, implementing, and overseeing digital marketing campaigns that align with our company\'s goals and objectives. Overseeing the digital marketing team, developing and implementing campaigns, analyzing performance metrics, and continuously optimizing our online presence to achieve our business objectives.

ABOUT THE ROLE

• Drive execution of BAU paid campaigns and drive test and learn implementations for insights
• Plan, schedule & create BAU creative briefs for social media and display ad batches
• Drive paid media performance measurement, reporting and insights, creating and delivering actionable insights and commentary on paid media performance
• Work with regional sales team to Assess & identify potential brands by region and propose localized campaigns to drive awareness and market pull
• Lead campaign strategy and drive alignment with Product Marketing and Regional Sales and Marketing Teams
• Drive campaign execution and collaborate with Content Production, SEO, Email and UX teams towards optimising student journey. Ensure best practice is in place to steer synergy across paid, owned and earned
• Work with media agency on paid campaign execution to achieve agreed upon CPA for respective campaigns
• Drive test and learn initiatives in BAU paid activities to identify right course of action to constant optimization
• Set and align campaign KPI and assess results with thorough evaluation for learning and implication for next steps
• Optimize performance and enable test and learn insights wherever feasible
• Assess, propose and implement regional organic social media strategy, platform & content
• Assess, define and evolve the role of BAU social media and identify course of action. Drive BAU global social media strategy and innovation to steer partner success.

ABOUT YOU

Qualifications & Training:

• Energetic, proactive, positive approach with determination to identify student insights & deliver great results
• 6-8 years of experience in digital marketing.
• Logical and structured thinking
• Resilient, self-motivated and able to work independently
• Strong influencer and builder of relationships with stakeholders at different levels
• Comfortable to be flexible regarding working hours in order to operate effectively across different global time zones
• Prepared to travel abroad.

ABOUT US

Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face-to-face, online, and hybrid study programmes, we can provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available. Additionally, our Insendi platform enables us to deliver innovative, accessible, and intuitive digital learning experiences with the most advanced digital tools available.

ORGANISATIONAL COMPLIANCE

Study Group is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. For successful applicants the following checks will be conducted- Criminal Background Check (country specific), x2 References, ID and Right to Work checks as well as Education Verification.

We are proud to be an equal-opportunity employer and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor. We believe that the best person for the job should be selected based on skills and experience alone. Your information will be kept confidential and stored securely. Please see our

We adopt a rolling recruitment process meaning that we review applications as they are submitted. To avoid disappointment, please ensure that you apply ASAP.

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Study Group