Job Description

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, digital content, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion ratio
• Collaborate with internal teams to create marketing campaigns, landing pages and optimize the user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing, healthcare industry preferable
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Working knowledge of WordPress, photoshop, AI would be desirable.

Job Types: Full-time, Permanent

Pay: AED10,000.00 - AED15,000.00 per month

Experience:

• Digital Marketing: 10 years (Required)