Job Description

The Digital Marketing Lead will be responsible for developing and implementing comprehensive digital marketing strategies to drive online engagement, lead generation, and brand growth. This role requires a creative and analytical thinker with extensive experience in digital marketing and a proven track record of successful online campaigns.

Key Responsibilities:

Digital Strategy Development:

• Develop and execute a cohesive digital marketing strategy aligned with overall business goals.
• Identify and target key audience segments to drive engagement and conversion.

Campaign Management:

• Plan, execute, and optimize multi-channel digital marketing campaigns, including SEO, SEM, email marketing, social media, content marketing, and display advertising.
• Monitor and analyze campaign performance metrics to ensure optimal ROI and adjust strategies as needed.

Content Creation and Management:

• Oversee the creation of high-quality, engaging content for various digital platforms, including website, blog, social media, and email newsletters.
• Ensure consistent brand messaging and tone across all digital content.

SEO and SEM:

• Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
• Manage paid search campaigns (Google Ads, Bing Ads) to maximize visibility and conversion rates.

Social Media Management:

• Develop and execute social media strategies to increase brand awareness, engagement, and follower growth.
• Monitor social media trends and adjust strategies to stay ahead of the competition.

Email Marketing:

• Create and manage email marketing campaigns to nurture leads, drive conversions, and retain customers.
• Analyze email performance metrics and optimize campaigns for better results.

Analytics and Reporting:

• Use digital analytics tools (Google Analytics, etc.) to track, measure, and report on the performance of all digital marketing activities.
• Provide insights and recommendations based on data analysis to improve overall digital marketing effectiveness.

Budget Management:

• Develop and manage the digital marketing budget, ensuring effective allocation of resources to maximize ROI.
• Monitor expenses and ensure adherence to budget guidelines.

Team Leadership:

• Lead and mentor a team of digital marketing professionals, fostering a collaborative and high-performance culture.
• Provide guidance and support to team members to achieve individual and team goals.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
• 7+ years of experience in digital marketing, with a proven track record of successful online campaigns.
• Strong understanding of digital marketing channels, tools, and best practices.
• Proficiency in SEO, SEM, social media marketing, content marketing, email marketing, and analytics.
• Excellent communication, presentation, and interpersonal skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Experience with digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads, HubSpot, etc.).
• Leadership experience with the ability to inspire and motivate a team.

Job Type: Full-time

Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Are you Proficient in SEO, SEM & Content marketing?

Experience:

• Digital marketing: 7 years (Preferred)