Job Description

We are seeking a highly motivated and tech-savvy Digital Marketing and Lead Engagement Specialist to manage our digital marketing campaigns, create engaging Facebook ads, and optimize our chatbot integration for seamless lead generation and follow-up. This role is ideal for someone with a blend of creativity, technical skills, and a results-driven mindset to drive lead conversion and customer engagement.

Key Responsibilities

1. Facebook Ad Creation and Management

Develop, design, and execute high-performing ad campaigns on Facebook to generate qualified leads.

Conduct audience research and A/B testing to optimize ad targeting and performance.

Monitor ad budgets and analyze performance metrics to maximize ROI.

2. Chatbot Integration and Automation

Set up and maintain chatbots to engage with leads collected through social media ads.

Ensure the chatbot collects essential information (e.g., telephone numbers) and triggers follow-up actions.

Integrate the chatbot with calling systems like Twilio, JustCall, or Aircall to automate lead engagement.

3. Lead Engagement and Follow-Up

Configure systems to trigger calls to your phone and connect with leads.

Work with CRM or lead management tools to track and manage prospects efficiently.

Analyze lead data and improve engagement strategies to enhance conversions.

4. Analytics and Reporting

Track and report on the performance of ad campaigns, chatbot interactions, and lead conversion rates.

Provide actionable insights to improve campaigns and workflows.

5. Collaboration and Communication

Work closely with the team to understand business objectives and align marketing efforts.

Keep up-to-date with trends in digital marketing, chatbots, and lead management tools to recommend innovative solutions.

Skills and Qualifications

Proven experience in Facebook Ads Management and campaign optimization.

Strong understanding of chatbot platforms (e.g., ManyChat, Chatfuel, or Tars).

Familiarity with calling systems like Twilio, JustCall, or Aircall and their integrations.

Proficiency in using tools like Zapier, CRMs, and analytics platforms.

Analytical mindset with the ability to interpret data and optimize campaigns.

Excellent communication skills and attention to detail.

Basic graphic design or video editing skills (preferred but not required).

Knowledge of lead generation and sales funnel strategies.

What We Offer

Competitive salary based on experience.

Flexible working hours (if remote).

Opportunity to work with innovative tools and platforms.

Training and development opportunities to enhance your skills.

Job Type: Full-time

Pay: AED2,000.00 - AED3,000.00 per month

Expected Start Date: 26/02/2025