Digital Marketing Executive

Sharjah, United Arab Emirates

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Job Description

We are searching for a Hotel/ Hospitality background Digital Marketing Executive to inspect and inform the infrastructure and content on our company's website. The Digital Marketing Executive should remain abreast of and contribute to knowledge about products, discounts, and consumers\' preferences. You should also liaise with internal partners to ensure the accurate rollout of evidence-based updates. Manage diverse responsibilities encompassing Google and Meta advertising, SEO, Email Marketing, WhatsApp and Facebook Marketing. As a Digital Marketing Executive you will I play a crucial role in driving the company's online presence and maximizing its reach in the highly competitive hospitality/tourism market.

KEY RESPONSIBILITIES:

Your primary responsibilities encompasses:
Google Ads Campaign Management
Search Engine Optimization
Meta Advertising
Email Marketing
WhatsApp Marketing
Graphic Design
Manage Ads campaigns targeting the B2C market segment to result in increased revenue for the company.
Monitored campaign performance
Implemented AB Testing Method to improve ROAS
Create visually appealing content for a comprehensive marketing approach
Engaging with the audience to foster guest loyalty

OTHER RESPONSIBILITIES:

Upload hotel information/pictures/videos/rates/allotment/promotion online
Communicate with hotel reservation team
To upload rate/package to contracted website
Ensure maximum profitability through online channel
To be up-to-date on hotel's products knowledge
Understanding of B2B/B2C - wholesale system
Ensure rate parity among OTA channels
Do market survey, analysis of competitors

Requirements:

Degree in information technology and/or digital marketing.
Demonstrable experience as an Digital Marketing Executive .
Knowledgeable about guest preferences, particularly as these relate to Digital Marketing.
Unrivaled organizational, teamwork, and quality assurance skills.
Phenomenal market research skills.

Candidates with atlease 2-3 years experience in 4 or 5 star hotel may apply with CV to sharjahgrand.hrm@occidentalhotels.com

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