Contribute towards strategy development to extend existing strategies and build new approaches to engage with targeted customer demographics.
Oversee all digital marketing activities on social media outlets, including paid online promotions, monitoring effectiveness against targets to increase brand awareness and positioning.
Implement, monitor, and update SEO programs such as image and keyword optimization, research, and creative idea sharing for website publication and content marketing.
Manage the preparation of email marketing and newsletters for digital publication and ensure all materials are circulated through the appropriate channels.
Measure and report to the senior leadership team on progress made using advanced analytics tools, including Google Analytics.
Provide guidance on emerging and ongoing trends within digital marketing specific to the companys operating space.
Liaise and correspond with media outlets, agencies, partners, and vendors to maintain strong business relationships.
Digital Marketing Executive Requirements and Skills:
A strong track record of experience within an executive, managerial, or senior leadership position.
Outstanding communication capabilities and team management skills, including problem-solving.
In-depth knowledge of the digital marketing space, including regulations, best practices, trends, and analytical tools.
Good creative writing experience, and knowledge of information architecture with critical thinking abilities and excellent time management and delegation skills.
At least a bachelors degree in a subject or field relevant to business strategy or digital marketing.
Previous experience working with B2C or B2B social media ad campaigns, pay-per-click online advertising, including Google AdWords, email marketing campaigns, and SEO optimization.
Job Type: Full-time
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