Job Title: Digital Marketing ExecutiveLocation: DubaiEmployment Type: Full-TimeSalary Offered - 4k AED - 5 AEDJob SummaryWe are looking for a dynamic and creative Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning, executing, and optimizing online marketing strategies across multiple platforms. This role requires a blend of creativity, analytical skills, and a passion for driving business growth through digital channels.Key Responsibilities

• Strategy and Planning

• Develop and implement digital marketing strategies to achieve business objectives.

• Identify trends and insights to optimize spend and performance.

• Campaign Management

• Plan and execute all digital marketing campaigns, including SEO, SEM, email marketing, social media, and display advertising.

• Create and monitor paid advertising campaigns on Google Ads, Facebook, Instagram, LinkedIn, etc.

• Conduct A/B testing to improve campaign performance.

• Content Management

• Collaborate with content writers and designers to produce high-quality marketing materials.

• Manage the companyxe2x80x99s website, ensuring it is optimized for user experience and search engines.

• Publish and schedule engaging content on social media platforms.

• SEO and Analytics

• Conduct keyword research and implement SEO best practices to improve organic search rankings.

• Monitor and analyze website traffic and user behavior using Google Analytics and other tools.

• Generate performance reports and provide actionable insights to stakeholders.

• Email Marketing and Automation

• Design and manage email marketing campaigns to nurture leads and retain customers.

• Implement and manage marketing automation tools for better efficiency.

• Collaboration and Reporting

• Work closely with sales, design, and development teams to align digital efforts with overall business goals.

• Prepare monthly reports on campaign performance and ROI.

Key Requirements

• Education and Experience

• Bachelorxe2x80x99s degree in Marketing, Business, or a related field.

• years of proven experience in digital marketing or related roles.

• Technical Skills

• Proficient in tools such as Google Ads, Google Analytics, Facebook Ads Manager, SEMrush, Ahrefs, etc.

• Hands-on experience with content management systems (e.g., WordPress).

• Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot).

• Core Competencies

• Strong understanding of SEO, SEM, social media marketing, and content strategy.

• Analytical mindset with the ability to interpret data and provide actionable insights.

• Excellent communication and collaboration skills.

• Creative problem-solving and time-management abilities.

• Preferred Skills (Optional)

• Experience in e-commerce marketing or conversion rate optimization.

• Certifications in Google Analytics, Google Ads, or other relevant areas.

Dewan Consultants