Job Description

Job Title: Digital Marketing Specialist (Work from Home)

Location: Remote (Work from Home)

Job Type: Full-time

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About the Role:

We are seeking a highly skilled and motivated Digital Marketing Specialist with expertise in SEO , WooCommerce , video editing , and graphic design to join our growing team. This is a remote position , ideal for someone who is passionate about digital marketing and has the technical skills to manage, optimize, and create engaging content for eCommerce websites. The successful candidate will work on enhancing website performance, creating digital content, and driving online sales through strategic campaigns.

Key Responsibilities:

SEO Optimization

- Perform keyword research and implement SEO best practices to improve website rankings.

- Conduct on-page and off-page SEO optimization, including content creation, backlink building, and site audits.

- Use tools like Google Analytics, Ahrefs, SEMrush, and Moz to monitor SEO performance and provide data-driven recommendations.

- Ensure websites are optimized for both desktop and mobile experiences.

- WooCommerce Management:

- Manage and optimize WooCommerce eCommerce sites for better performance, user experience, and conversion rates.

- Set up and manage product catalogs, pricing, shipping, and payment integrations.

- Implement and track promotional campaigns, sales funnels, and product launches in WooCommerce.

- Troubleshoot and resolve any WooCommerce-related issues, ensuring the site runs smoothly at all times.

- Optimize product pages for SEO and conversion.

- Content Creation & Management:

- Develop compelling, SEO-friendly content for product descriptions, blog posts, social media, and email campaigns.

- Oversee content calendars and collaborate with teams to ensure consistent content delivery and campaign execution.

- Video Editing:

- Create and edit engaging video content for product launches, tutorials, social media ads, and other marketing initiatives.

- Use video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) to produce high-quality content that drives customer engagement and conversions.

- Add graphics, transitions, sound effects, and captions as needed.

- Graphic Design:

- Design compelling visual content for digital marketing campaigns using Adobe Photoshop , Illustrator , and other design tools.

- Create banners, infographics, social media graphics, and ads that align with the brand and campaign objectives.

- Ensure visual consistency across all marketing materials.

- Social Media Strategy & Management:

- Create and implement social media strategies to increase brand visibility, drive traffic, and engage customers.

- Manage and grow social media accounts (Facebook, Instagram, Pinterest, Twitter, etc.), and create content tailored to each platform.

- Analyze social media metrics to refine strategies and improve results.

- Email Marketing & Automation:

- Plan, design, and execute email marketing campaigns using platforms like Mailchimp, Klaviyo, or HubSpot.

- Segment email lists, personalize campaigns, and optimize for better open rates, click-through rates, and conversions.

- Analyze email performance and iterate on strategies to enhance results.

- Performance Analysis & Reporting:

- Track, measure, and analyze key performance metrics across all digital marketing efforts.

- Use analytics tools to create reports that provide actionable insights to improve digital marketing strategies and eCommerce sales.

- Regularly review and optimize campaigns for maximum effectiveness.

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Skills & Qualifications:

- Must-Have:

- Proven experience with SEO (including on-page, off-page, and technical SEO).

- Strong experience managing WooCommerce websites (product setup, payment gateways, order management, and troubleshooting).

- Proficiency in video editing using tools like Adobe Premiere Pro, Final Cut Pro, or similar software.

- Expertise in graphic design using Adobe Photoshop, Illustrator, and related design tools.

- Familiarity with SEO tools such as Google Analytics, SEMrush, Ahrefs, and Moz.

- Experience managing and growing social media platforms (Facebook, Instagram, Pinterest, Twitter, etc.).

- Ability to create engaging content for multiple platforms and marketing channels.

- Preferred Qualifications:

- Experience in email marketing platforms (Mailchimp, Klaviyo, HubSpot, etc.).

- Knowledge of PPC campaigns (Google Ads, Facebook Ads) and how to integrate them with WooCommerce.

- Basic understanding of HTML/CSS for small website tweaks and improvements.

- Experience with eCommerce sales funnels and conversion rate optimization .

- Personal Traits:

- Highly organized and detail-oriented with the ability to manage multiple projects at once.

- Self-motivated, proactive, and comfortable working independently in a remote setting.

- Creative, with the ability to think outside the box and drive new ideas.

- Strong communication skills, both written and verbal.

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What We Offer:

- Competitive salary based on experience.

- Flexible work-from-home opportunity with a supportive remote team environment.

- Opportunities for professional growth and skill development.

- Collaborative, dynamic, and innovative team culture.

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How to Apply:

Please send your resume, portfolio (including examples of your work with SEO, WooCommerce, video editing, and design), and a cover letter explaining your experience in digital marketing and eCommerce to jobsctecuae@gmail.com.

Join our team and help us drive eCommerce growth through innovative digital marketing campaigns, content creation, and optimization!

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This revised job description integrates WooCommerce responsibilities alongside the SEO, video editing, and design skills required. It should appeal to candidates with a solid eCommerce background and expertise in driving online sales through well-rounded digital marketing efforts.jobsctecuae@gmail.com.

Join with us and start your journey in the exciting world of digital marketing. We look forward to seeing how you can contribute to our success!

Job Type: Full-time

Pay: AED2,200.00 - AED3,000.00 per month

Education:

• Bachelor's (Preferred)

Language:

• English (Preferred)

License/Certification:

• driving license (Preferred)

Location:

• Dubai (Preferred)