Key Responsibilities
• Develop and execute comprehensive digital marketing strategies to achieve company goals.
• Manage and optimise online advertising campaigns, including Google Ads and social media ads (LinkedIn and Instagram).
• Craft compelling copy for various marketing collateral, spanning social media, websites, and catalogues.
• Collaborate closely with our London-based graphic designer and provide support for basic graphic design demands within the Dubai team. Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) is essential.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Utilise SEO techniques to enhance the company's website visibility and search engine rankings.
• Monitor and analyse the performance of digital marketing efforts using analytics tools, with a strong understanding of Google Analytics.
• Collaborate with cross-functional teams, including sales and product development, ensuring alignment of marketing strategies with overall business objectives. Act as a vital bridge between the Dubai and UK offices, promoting seamless communication within our small, remote in-house marketing team.
• Stay abreast of industry trends and emerging digital marketing technologies.
Qualifications and Requirements
• Bachelor's degree in Marketing or a related field.
• Minimum of 2 years of experience in a marketing role.
• Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Proficiency with Google Ads and Google Analytics.
• Strong organisational and project management skills.
• Excellent English written and verbal communication skills. Arabic and other languages is a plus
• Highly analytical with proficiency in quantitative datasets.
• Ability to work collaboratively within a small, remote in-house team.
• Agile and dynamic with strong interpersonal skills.
• Self-starter with a problem-solving mindset.
• Strong time management skills.
• Passionate about marketing, digital marketing, and innovation within the industry.
• Creative outlook with an exceptional eye for detail.
What you'll get working with LEDFlex
• Salary dependent on experience, negotiable
- Desirable working hours (Mon - Fri, 08:30am - 5:30pm) with one hour lunch break
• Annual leave as per UAE law
• Annual flight allowance to home country
• Premium medical insurance
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