Digital Marketing Executive Accor

Dubai, United Arab Emirates

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Develop and execute annual E-Marketing plan including:
Online distribution management
Database Acquisition and e-mail campaigns
Search engines optimization / marketing activities
Social media Strategy
Online advertising
Mobile marketing
Tracking, analysis and control
Manage and execute an e-Commerce strategy to include all online marketing efforts of the property including traffic and revenue generation programs via SEO, SEM, affiliate relationships, email, and other online mechanisms. These programs will cover both acquiring new customers and encouraging repeat visits by existing customers.
Preserve brand standards and price consistency across all online distribution channels.
Gather and analyze intelligence on markets\' threats and opportunities.
Manage various e-tools. For example: eCRM (Customer Relationship Management), websites\' CMSs (Content Management System), Social Media Management Platform etc.
Build a destination-focused web strategy.
Manage strategic alliances with online travel agencies.
Stimulate support and development of the online strategy within the hotel.