Job Description

Job Title: Digital Marketing Executive

Job Overview:
We are seeking a creative and results-driven Digital Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing and executing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. This role requires a strong understanding of various digital marketing channels and a passion for staying up-to-date with the latest trends.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies across various channels (e.g., SEO, SEM, email marketing, social media, content marketing, and display advertising).
• Manage and optimize campaigns to improve ROI and achieve marketing goals.
• Conduct keyword research and implement on-page and off-page SEO best practices to improve organic search rankings.
• Create and manage content for social media platforms, ensuring alignment with brand messaging and audience engagement.
• Analyze website performance using tools like Google Analytics, providing actionable insights and recommendations for improvement.
• Develop and execute email marketing campaigns, including audience segmentation and performance analysis.
• Collaborate with cross-functional teams, including design and sales, to create cohesive marketing initiatives.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2 years of experience in digital marketing or a related role.
• Strong knowledge of SEO, PPC, social media marketing, and email marketing.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Creative mindset with the ability to think outside the box and generate innovative marketing ideas.
• [Optional: Certifications in Google Ads, Google Analytics, HubSpot, or similar are a plus.]

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional development and career advancement.
• A collaborative and dynamic work environment.

Job Types: Full-time, Permanent, Fresher

Pay: AED2,000.00 - AED3,000.00 per month