Job Description

Position Overview

We are looking for a

Digital Marketing & E-commerce Associate

to support the growth of our online activities. This role involves managing email marketing campaigns, handling social media content, and updating the e-commerce website to enhance brand visibility and drive sales performance.

Main Responsibilities

1. Email Marketing & CRM Management (Klaviyo)

Plan and oversee the editorial calendar

for newsletters.

Create and send email campaigns

: template design, audience segmentation, A/B testing.

Implement and monitor automated workflows

(customer journeys, abandoned cart recovery, loyalty campaigns...).

Analyze campaign performance

and suggest improvements to boost engagement and conversion.

2. Social Media Management (Instagram & TikTok)

Create and publish engaging content

on Instagram and TikTok.

Interact with the community

: responding to comments and messages.

Monitor trends and collaborate with influencers

to increase brand awareness.

Track content performance

and adjust strategies to maximize engagement and follower growth.

3. E-commerce Website Management (Shopify)

Update banners and promotional highlights

on the website.

Manage product listings

: update descriptions, photos/videos, and customer reviews.

Continuously optimize user experience (UX/UI)

to improve conversion rates.

Monitor performance metrics

and implement corrective actions to enhance online sales.

Ideal Candidate ProfileHard Skills

Some experience in

digital marketing and e-commerce

. Strong knowledge of

Klaviyo

for email marketing and automation. Familiarity with

social media platforms

(Instagram, TikTok) and digital trends. Basic experience with

Shopify

: content management, product optimization, and updates. Analytical mindset to

track performance and optimize strategies

.

Soft Skills

Creative and proactive

, capable of producing engaging content.

Highly organized and detail-oriented

, able to handle multiple tasks efficiently.

Strong communication skills

, comfortable interacting with online communities and partners.

Curious and self-driven

, always keeping up with new digital trends.
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Charge(e) Marketing Digital & E-commercePresentation du Poste

Nous recherchons un(e)

Charge(e) Marketing Digital & E-commerce

pour accompagner la croissance de nos activites en ligne. Son role sera d'assurer la gestion des campagnes emailing, l'animation des reseaux sociaux et la mise a jour du site e-commerce afin d'ameliorer la visibilite de la marque et la performance des ventes.

Missions Principales

1. Gestion des Campagnes Emailing & CRM (Klaviyo)

Planification et suivi du calendrier editorial

des newsletters.

Creation et envoi des campagnes emailing

: design des templates, segmentation des audiences, A/B testing.

Mise en place et suivi des flows automatises

(parcours clients, relances panier, fidelisation...).

Analyse des resultats et recommandations

pour ameliorer l'engagement et la conversion.

2. Animation des Reseaux Sociaux (Instagram & TikTok)

Creation et publication de contenus

sur Instagram et TikTok.

Interaction avec la communaute

: gestion des commentaires et messages.

Veille des tendances et collaboration avec des influenceurs

pour developper la visibilite.

Suivi des performances et ajustements strategiques

pour maximiser l'engagement et la croissance.

3. Mise a Jour et Optimisation du Site E-commerce (Shopify)

Modification des bannieres et des mises en avant

sur le site.

Mise a jour des fiches produits

: descriptions, photos/videos, avis clients.

Optimisation continue de l'experience utilisateur (UX/UI)

pour ameliorer le taux de conversion.

Suivi des performances et mise en place d'actions correctives

pour ameliorer les ventes en ligne.

Profil RechercheCompetences Techniques (Hard Skills)

Premiere experience en

marketing digital et e-commerce

. Bonne maitrise de

Klaviyo

pour les newsletters et automatisations. Connaissance des

reseaux sociaux

(Instagram, TikTok) et des tendances digitales. Familiarite avec

Shopify

: gestion du contenu, optimisation produit, mises a jour. Capacite d'analyse pour

suivre les performances et optimiser les actions

.

Competences Personnelles (Soft Skills)

Creativite et esprit d'initiative

, capable de proposer du contenu engageant.

Organisation et rigueur

, capable de gerer plusieurs taches simultanement.

Aisance relationnelle

, a l'aise pour interagir avec la communaute et les partenaires.

Curiosite et proactivite

, toujours en veille sur les nouvelles tendances digitales.
Job Type: Full-time

Experience:

E-commerce: 2 years (Required) Klaviyo: 1 year (Preferred) Newsletter: 1 year (Required) Graphic design: 1 year (Required)
Language:

* French (Required)