Job Description

DIGITAL MARKETING COORDINATOR

Role

Responsibilities to assist in the development and implementation of the company's brand strategy and toensure all digital marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation. Managing the day-to-day digital marketing activities of the organisation and assisting the long-term marketing strategy for the company.

Reporting : Marketing Manager Specific

Roles and Responsibilities

Product Mix Development

Supporting the proper implementation of promotional campaigns.

Supporting sales and lead generation efforts.

Assisting the reporting manager in developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.

Produce valuable and engaging content for our website and blog that attracts and converts our target groups

Define and execute strategies to increase restaurant sales.

Brand Management

Assisting the management in brand management and corporate identity of the company.

Analysing potential strategic partner relationships for company marketing through various digital platforms.

Measure and report on the performance of marketing campaigns, gain insight and assess against goals using various digital marketing tools and techniques.

Negotiate and execute all marketing activities with aggregators.

Promote offering through different platforms.

Assist in preparation of marketing documentation.

Handling social media platforms.

Handling company website with vendors or agencies.

SEO management

Track and report performance of all online and offline marketing campaigns.

Assist the management in various social media campaigns.

Coordinate with different branches for issue resolution.

Manage all information on aggregator platforms to ensure uniformity.

Liaising with bloggers/ influencers for partnerships.

Researching demand for the organization's products and services.

Evaluating competitors.

Handling social media, public relation efforts, and content marketing.

Building brand awareness and positioning.

Evaluating and maintaining a marketing strategy.

Marketing Communications

Co-ordinating digital marketing campaigns with sales activities.

Preparing online and print marketing campaigns.

Monitor and report on the effectiveness of online marketing communications.

Creating a wide range of different digital marketing materials.

Maintain effective internal communications to ensure that all relevant company functions are kept informed of digital marketing goals and objectives.

Compiling lists describing our organization's offerings.

Conduct market research to identify marketing opportunities and negotiate media coverage.

Traffic all advertising efforts to appropriate channels.

Manage print contractors and other promotional vendors.

Maintain strict confidentiality of sensitive information.

Self-Learning & Development

Engage in Training Sessions when required

Develop detailed product knowledge

Be fully committed and dedicated to personal development and growth, working toward the achievement of performance targets on agreed periodic basis

Knowledge Management

Ensuring all processes and procedures within the company are captured and are well documented and updated on a regular basis

Ensures all paperwork is kept in meticulous order and correctly executed within the Branch, complying with all management information and reporting requests and in compliance with legal/regulatory standards/requests

Ensures that all documentations are up to date and the team is following and are audited as per the set benchmarks on a regular basis

Confidentiality & Ethics

Ensure full compliance with the Company's Confidentiality policy and Third Party Non-Solicitation policy which prohibits the sharing or discussion of sensitive information and the earning of fees through third party channels not connected with the Company;

Protection of the Company at all times in relation to informational databases, IP, secrets and strategy, as well as sensitive information, all of which may not be discussed with any unauthorised person

Ensure all sensitive client and Company information remains confidential and ensure this culture is built across the Branch

Ensure any unethical behaviour of any team member is quickly brought to the attention of Senior Management, so that it may be appropriately addressed.

Pre-requisites

Bachelor degree or master degree in digital marketing, business administration or related field

4+ years marketing or agency experience running successful insight-led digital marketing campaigns

Valid UAE License - Preferred

Proficient with computers and basic programs (Microsoft Office, emails)

Working experience with marketing software (Adobe Suite, Hootsuite etc.)- added advantage

Character requirements:

- Attitude required to learn

- Strong analytical and project management skills

- Confident and dynamic personality

- Strong creative outlook.

- Solid knowledge of website analytics tools

- A sense of aesthetics and a love for great copy and witty communication

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Excellent communication skills, both face-to-face and telephone

- Excellent attention to detail

- Ability to handle stress and pressure

- Analytical, with the ability to draw measured conclusions from a set of data

- Excellent team management skills

- Willing to travel and flexible to work long hours

- Excellent Emotional Intelligence

Job Type: Full-time

Pay: AED4,000.00 - AED5,000.00 per month