Job Responsibilities

1. Strategy Development: Digital marketers analyze market trends, customer behavior, and competitor activities to develop effective marketing strategies. They identify target audiences, set goals, and create plans to reach and engage potential customers.
2. Online Advertising: Digital marketers design and execute online advertising campaigns using platforms such as Google Ads, social media ads, display advertising, and other paid digital channels. They set budgets, optimize campaigns for maximum performance, and track key metrics such as click-through rates, conversions, and return on investment (ROI).
3. Search Engine Optimization (SEO): Digital marketers optimize website content, structure, and technical elements to improve organic search rankings. They conduct keyword research, analyze website traffic and user behavior, and implement on-page and off-page SEO techniques to increase visibility in search engine results.
4. Content Marketing: Digital marketers create and distribute valuable, relevant, and engaging content across various digital channels. They may develop blog posts, articles, videos, infographics, and other content formats to attract and retain the target audience. They also optimize content for SEO and promote it through social media and email marketing.
5. Social Media Marketing: Digital marketers leverage social media platforms (such as Facebook, Twitter, Instagram, LinkedIn) to build brand awareness, engage with followers, and drive website traffic. They develop social media strategies, create compelling content, manage social media accounts, and analyze social media metrics to measure the effectiveness of campaigns.
6. Email Marketing: Digital marketers design and execute email marketing campaigns to nurture leads, promote products or services, and maintain customer relationships. They create targeted email lists, develop email content, use marketing automation tools, and monitor email performance metrics like open rates, click-through rates, and conversions.
7. Analytics and Reporting: Digital marketers use various tools (such as Google Analytics) to track, measure, and analyze the performance of marketing campaigns. They generate reports on key metrics, identify areas for improvement, and make data-driven decisions to optimize marketing strategies.
8. Conversion Rate Optimization (CRO): Digital marketers work to improve website user experience and increase conversion rates. They conduct A/B testing, analyze user behavior, optimize landing pages, and implement strategies to enhance the overall customer journey and drive more conversions.
9. Online Reputation Management: Digital marketers monitor online mentions, reviews, and comments about the company or its products. They respond to customer feedback, address complaints, and manage the company\'s online reputation by promoting positive content and mitigating negative sentiment.
10. Stay Updated: Digital marketers stay up to date with the latest digital marketing trends, tools, and best practices. They continuously learn and adapt to changes in the digital landscape to ensure the effectiveness of their marketing strategies."

Min Experience:

4 Years

Salary :

AED 12000

Temp/Perm::

Permanent

Location :

Dubai

Posted Date:

June 7, 2023

Parker Connect