Job Description

Job Title : Lead Generation Digital Marketer - Real Estate

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We are seeking a dynamic and results-driven Lead Generation Digital Marketer to join our real estate team. The ideal candidate will be responsible for creating and managing marketing campaigns across various digital channels, with the goal of generating high-quality leads for property sales and rentals. You will play a key role in driving our company's growth by ensuring a steady stream of prospective clients.

Key Responsibilities :

1. Lead Generation Strategy :

- Develop and implement effective digital marketing strategies focused on lead generation, particularly for the real estate sector.

- Identify and target relevant audiences, optimizing marketing efforts to attract qualified leads for real estate properties.

- Utilize SEO, SEM, PPC, and paid social media advertising to drive traffic and conversions.

2. Campaign Management :

- Plan, execute, and manage online marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant platforms.

- Monitor and analyze campaign performance, adjust strategies to improve lead quality, and optimize marketing ROI.

- Create compelling ad copy and visuals tailored to target audiences.

3. Content Creation & Optimization :

- Work with content creators to produce engaging content (blogs, social media posts, newsletters, videos) that resonates with potential property buyers/renters.

- Manage landing pages, ensuring they are optimized for lead conversion with strong CTAs and clear property information.

4. Data-Driven Analysis :

- Track and report on campaign performance metrics such as CTR, CPC, CPA, and overall lead quality.

- Use data analytics tools (Google Analytics, CRM, etc.) to make data-driven decisions and continuously improve campaigns.

- Conduct A/B testing to refine campaign elements and improve performance.

5. CRM & Lead Nurturing :

- Manage CRM databases, ensuring all leads are tracked, followed up on, and properly automated email sequences and personalized touchpoints.

- Create effective lead nurturing campaigns to convert leads into property buyers/renters.

6. Market Research :

- Conduct research on real estate market trends, competitor strategies, and consumer behavior to inform digital marketing campaigns.

- Identify new marketing channels and opportunities to drive lead generation in both primary and secondary markets.

7. Collaboration :

- Work closely with sales teams to ensure that leads are transferred seamlessly and that feedback is provided on lead quality.

- Collaborate with the creative, content, and web development teams to improve user experience on digital channels.

Requirements :

- Proven experience (2-3 years) in digital marketing with a focus on lead generation, preferably in the real estate industry.

- Expertise in Google Ads, Facebook Ads, SEO, SEM, PPC, and other online advertising platforms.

- Strong knowledge of CRM systems, lead generation tools, and email marketing platforms.

- Data-driven mindset with proficiency in Google Analytics and other web analytics tools.

- Excellent communication, project management, and organizational skills.

- Ability to work independently and within a team in a fast-paced environment.

- Up-to-date with the latest trends and best practices in digital marketing and real estate.

Preferred Qualifications :

- Bachelor's degree in Marketing, Business, or a related field.

- Experience working in a real estate agency or property development company.

- Certification in Google Ads, Facebook Blueprint, or HubSpot (lead generation).

This is a fantastic opportunity to be part of a growing real estate company and contribute significantly to its success by generating high-quality leads that drive sales and business growth.

Job Type: Full-time

Pay: AED6,000.00 - AED15,000.00 per month