Company DescriptionJoin the Accor Group, an ecosystem of over 5,500 hotels,10,000 restaurants, and lifestyle destinations in 110 countries.As one of our 5,000+ Corporate Heartistsxc2xae, come pursue your passion to the vibrant rhythm of the hospitality industry.With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.Become a Heartistxc2xae, and let your heart guide you into a world where life pulses with passion.As a Digital Manager xe2x80x93 GCC, your primary mission is to elevate the digital performance of all hotels within the countries. You will play a pivotal role in driving channel strategies, ensuring rate parity, and championing best practices defined by the Digital & E-commerce Center of Excellence in MEA APAC. Your influence will extend across various stakeholders, and you will serve as the foremost advocate for digital and e-commerce excellence throughout the countries.
Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B
Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencers
Reporting and Analysis of Web Direct and Indirect performance
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Ensure hotelxe2x80x99s presence across key Social platforms relevant to the source markets and social content production
Handle the CRM and email Marketing with the third party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines
Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
Manage Hotelxe2x80x99s online reputation
Review and monitor hotelxe2x80x99s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Ensure Accor App visibility and usage uplift across the hotel
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate
Qualifications
A bachelor's degree in a related field
Minimum 5 years experience in Digital performance role
Flexibility to travel within the GCC region
Strong team management skills and experience
Excellent communication and presentation skills
Proficiency with Social Media software and data analysis tools
Results-oriented mindset with a focus on revenue growth and performance optimization.
Ability to work independently and as part of a team
Additional InformationOur commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.