Company DescriptionWhy work for Accor?We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor\'s limitless possibilities.By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow\'s hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/Discover the life that awaits you at Accor, visit https://careers.accor.com/Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS" Define, manage, and support the CRM Director in executing all CRM activities for MEASPAC regionRegional & Hub Responsibility:a) Regional / MEA APAC:

• Support Director, Digital Engagement in defining, executing, and reporting on the CRM strategy & performance for the entire region
• Define, validate regional communications plan, and ensure seamless activation

throughout the yearb) Hub / focus:

• Own and manage the CRM strategy, plan, and personalization for the 3 hubs: MEA,SEA, PAC
• Contribute to regional communication plan and ensure activation and

communication accordingly * Work directly with hub commercial directors and in country experts to ensure hotelparticipation, execution, and performanceResponsible for activating all B2B & B2C CRM activities for:
- Accor Live Limitless
- Power Brands: Movenpick, Pullman, Novotel, Mercure, Ibis, etc.
- Brand & Loyalty PartnershipsManage CRM levers such as email marketing, app push notifications, SMS/WhatsApp/Messaging, and web content merchandisingContinuous performance measurement and improvement of all digital engagement KPIsSupport and drive the development, ownership and execution of the MEA APAC CRM strategyQualifications

• Bachelor\'s degree in a related field (e.g., marketing, journalism, English)
• Minimum of 4 years of experience in related marketing or customer relationship management role
• Minimum of 2 years in a CRM manager role
• Language Requirement: English + Arabic and/or Turkish proficiency is a must
• Strong copywriting, editing, and proofreading skills
• Proficiency with CRM software and data analysis
• tools such as Salesforce, Movable Ink, Litmus, and data analysis tools
• Knowledge of targeting and multi-channel campaigns best practices
• Understands CX - user journeys on the website
• Excellent communication and teamwork skills

Additional InformationIf you meet the qualifications and are excited about the opportunity, we invite you to submit your application for consideration.We look forward to hearing from you!

Accor