Job Description

Job Title: Digital Content Creator

Location: Umm Al Quwain

Job Summary:

As our Digital Content Creator, you will craft captivating website content, engaging blogs, eye-catching newsletters, and social media campaigns that stand out. From producing stunning photography to shooting impactful videos, you will elevate our brand's storytelling across all platforms. Experience in the home goods or mattress industry and familiarity with e-commerce platforms and content management systems (CMS) are essential to succeed in this role.

Key Responsibilities:

Content Creation:

• Produce a variety of engaging content, including written copy, videography, and photography that resonates with the brand's target audience.
• Plan and develop creative concepts for social media content, promotional videos, and campaigns that align with the company's marketing objectives.
• Edit and retouch photos and videos for use across social media, websites, email campaigns, and other digital platforms.
• Create engaging content for product collection pages that are informative, keyword-rich, and optimized for SEO.
• Research and analyze competitor content to ensure our descriptions and collections pages stand out in both quality and quantity.
• Collaborate with the marketing and e-commerce teams to ensure content aligns with overall brand strategy and customer needs.
• Regularly update and optimize existing product and collection pages to improve engagement and conversions.

Videography:

• Plan, shoot, and edit video content for various platforms.
• Produce both short-form and long-form videos that effectively communicate the brand's message and engage audiences.
• Ensure video content is edited to a high standard, optimized for each platform, and delivered on time.

Brand Storytelling:

• Consistently tell the brand's story through content, ensuring all visuals and messaging align with the company's mission, voice, and values.
• Use creative storytelling techniques to engage and inspire the audience through photos, videos, captions, and blog posts.

Reporting:

• Monitor and report on content performance across platforms, using insights to continuously refine and improve social media and content strategies.

Required Skills & Qualifications:

• Excellent written and verbal communication skills, with the ability to create engaging and on-brand copy for captions, posts, email newsletters, and blogs.
• Proven experience in social media content creation, copywriting, photography, and videography.
• Strong photography and videography skills with a portfolio showcasing visually compelling content.
• Expertise in editing software such as Adobe Photoshop, CapCut, Premiere Pro, or Final Cut Pro.
• A creative mindset with a strong understanding of digital marketing trends, user behavior, and content best practices.
• Ability to work independently and manage multiple projects simultaneously while meeting deadlines.
• Strong analytical skills with the ability to interpret data and optimize strategies for better engagement and growth.
• Arabic language skills are a plus.
• A portfolio of social media content, blogs, newsletters, photography, and videos (please provide links or samples).

Job Type: Full-time

Pay: From AED5,000.00 per month

Ability to commute/relocate:

• Umm al-Quwain City: Reliably commute or planning to relocate before starting work (Required)