Description

Position at GroupM

Role

Data & Analytics - Manager

About GroupM

GroupM is the world\'s leading media investment company responsible for more than $113B in annual media investment through agencies including Mindshare, EssencemediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.

About GroupM\'s function for CX, Data & Tech

GroupM Services - Data & Technology is an Analytics, Technology, and consulting group supporting the buying & campaign delivery teams. We combine adtech and martech platform strategy with data science & data engineering expertise, helping our clients make advertising work better for people.

Overview of the role & Responsibilities

Lead a vibrant team, delve into web and app user behavior, and craft impactful dashboards that fuel data-driven decisions across the organization. As our Data & Analytics Manager, you\'ll be the champion of insights, shaping not just internal decisions but also driving client success through interactive media optimization.

Analytics expertise

• Demonstrate a deep understanding of Web & App analytics to act as the SME to advise media teams and clients on the best practices and future roadmaps
• Proficiency in Google Analytics & Tag management to overlook the implementation, audit optimization process
• Proficiency in dashboarding, with the ability to create visually compelling dashboards that communicate key metrics effectively
• Basic understanding of Data Engineering concepts, with the willingness to contribute to data optimization processes
• Conduct regular data quality checks and validation procedures to ensure data accuracy and integrity
• Participate in and contribute to the evolution of the GroupM Data & Analytics strategic roadmap

Team & Project management

• Guide junior resources in designing and implementing data collection strategies, tracking requirements and data integrity
• Ability to project manage dashboarding & web & app analytics projects by providing the junior members of the team the right support & direction
• Manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines consistently
• Provide a learning path to the junior team members

Collaboration

• Collect data requirements from client/agency teams and understand them to create measurement framework, required data pipeline & the best way to visualize it
• Collaborate closely with cross-functional teams to understand data requirements and translate them into actionable insights and reports
• Effective communication skills to articulate technical subjects to non-technical audiences

Requirements

• 3-5 years of relevant experience in Web & App analytics, dashboarding and data engineering
• Proven expertise in BI and data visualization tools like Google Looker Studio, PowerBI & Datorama
• Experience with ETL processes and data cleansing techniques
• Proficiency in SQL, Google BigQuery and Looker Studio is preferred
• Strong attention to detail and a proactive approach to problem-solving
• A continuous learner with a desire to stay ahead of the curve in data technologies

Preferred qualifications

• Good understanding of the media landscape and its data complexities
• Experience with advanced MarTech tools (CDPs, CEPs, Marketing Automation, CRM)

GroupM