DescriptionPosition at GroupMRoleData & Analytics - Associate DirectorReporting to the Director - Data & TechAbout GroupMGroupM is the world\'s leading media investment company responsible for more than $113B in annual media investment through agencies including Mindshare, EssenceMediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.About GroupM\'s function for CX, Data & TechGroupM Services - Data & Technology is an Analytics, Technology, and consulting group supporting the buying & campaign delivery teams. We combine adtech and martech platform strategy with data science & data engineering expertise, helping our clients make advertising work better for people.Overview of the role & ResponsibilitiesThe Lead will be responsible for the overall strategy across the Martech, AdTech, Analytics, and Data Solutions functions, working closely with the respective subject matter experts in developing best practice & process programs to lead a high-performance team.Data & Tech Strategy and Thought-Leadership

• Lead on the operational plan and technical expertise to execute our Data & Tech strategy and
• Understand the role of Data & Tech in driving digital marketing transformation for clients and strengthening other GroupM agency\'s capabilities
• Lead our data & tech partner relationships with GroupM to identify, manage and evaluate current and potential partners
• Represent GroupM Services Data & Technology at industry events and thought leadership opportunities
• Deliver knowledge sharing sessions across the markets on industry data & technology developments
• Remain up to date on the latest industry changes and creating thought-leadership articles and POVs to share to our internal and external stakeholders
• Have a strong understanding on the purpose and value of different technologies that form a client\'s tech stack.:

• Web & App analytics
• Mobile Measurement Platforms
• CX & Behavioral Analytics
• A\\B testing & Experimentation
• Customer Data Platforms (CDP)
• Customer Engagement Platforms (CEP)
• Marketing Automation Tools

Team & Stakeholder management

• Develop and maintain strong, long-term agency and client relationships with senior stakeholders
• Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimization and reporting processes.
• Guide the team in designing and implementing data collection strategies, tracking requirements, best practices, SLAs and data integrity
• Project manage analytics projects by providing the team the right support & direction
• Recruit, manage, and mentor resource ensuring workflow is efficient throughout the team, as well as a high quality output is delivered

Commercial

• Lead business development activities including prospecting, pricing and proposal development
• Take part in conferences and thought leadership initiatives
• Work closely with finance on budgeting, pipeline planning and pricing and work within their guidance
• Manage the pipeline to achieve targets and keep budgeting trackers up-to-date
• Draft scopes of work and proposals as needed

Requirements

• 5-8 years of relevant experience in MarTech, AdTech, Data and Analytics
• Development and clear communication of data strategies and roadmaps that cater to client\'s requirements
• Senior stakeholder management skills
• Client servicing and account management skills
• Strong attention to detail and a proactive approach to problem-solving
• A continuous learner with a desire to stay ahead of the curve in data technologies

Preferred qualifications

• Good understanding of the media landscape and its data complexities
• Experience with advanced MarTech tools (CDPs, CEPs, Marketing Automation, CRM)

GroupM