Job Description

This role is crucial for the seamless integration of CRM optimization and customer success, ensuring that our marketing strategies are data-driven, and our customers are well-supported and satisfied. If you are a strategic thinker with a passion for both technical CRM management and customer relationship management, we would love to hear from you.
### Responsibilities:

+ Design, test, launch, and optimize marketing campaigns and workflows, including email marketing, lead generation, customer retention/satisfaction, and loyalty programs.
+ Use CRM systems and tools such as Zoho, Mailchimp, HubSpot, and Salesforce to track and measure campaign results.
+ Develop and maintain strong relationships with customers to ensure high levels of customer satisfaction and loyalty.
+ Act as the primary point of contact for customer inquiries and issues, ensuring timely and effective resolution.
+ Assist customers in effectively using CRM tools and executing marketing campaigns.
+ Collect, process, and report on customer data from the CRM system and other sources.
+ Use Excel, Tableau, and Power BI to extract, manipulate, and visualize data, generating insights and recommendations for marketing campaigns and customer segments.
+ Help customers understand their data to improve their marketing strategies.
+ Implement B2B marketing campaigns, preferably in the automotive services, claims, and repair domain.
+ Support customers in promoting SaaS solutions effectively.
+ Monitor and manage customer databases and CRM systems.
+ Collaborate with internal teams and customer teams to integrate business processes into the CRM.
+ Recommend enhancements to the CRM system and customer interaction processes to improve engagement and satisfaction.
+ Demonstrate leadership in managing and motivating teams.
+ Handle conflicts within the team or with other departments effectively.
+ Conduct performance evaluations and provide feedback to team members.
+ Develop and maintain reports on marketing and sales metrics.
+ Analyse customer data to understand behaviours and trends, providing actionable insights.

### Qualifications and Requirements:

+ Bachelor's degree or higher in Business Management/Economics or Computer Science/Information Systems.
+ Hands-on experience with CRM systems and tools such as Zoho, Mailchimp, HubSpot, and Salesforce.
+ Proficient in using Excel, Tableau, and Power BI for data analysis and visualization.
+ High proficiency in English Communication

### Preferred Experience:

+ 8 years' Experience in the automotive services, claims, and repair domain.
+ 3 Plus years' Experience with B2B marketing campaigns and promoting SaaS solutions.