This role is crucial for the seamless integration of CRM optimization and customer success, ensuring that our marketing strategies are data-driven, and our customers are well-supported and satisfied. If you are a strategic thinker with a passion for both technical CRM management and customer relationship management, we would love to hear from you. \ Responsibilities:

• Design, test, launch, and optimize marketing campaigns and workflows, including email marketing, lead generation, customer retention/satisfaction, and loyalty programs.
• Use CRM systems and tools such as Zoho, Mailchimp, HubSpot, and Salesforce to track and measure campaign results.
• Develop and maintain strong relationships with customers to ensure high levels of customer satisfaction and loyalty.
• Act as the primary point of contact for customer inquiries and issues, ensuring timely and effective resolution.
• Assist customers in effectively using CRM tools and executing marketing campaigns.
• Collect, process, and report on customer data from the CRM system and other sources.
• Use Excel, Tableau, and Power BI to extract, manipulate, and visualize data, generating insights and recommendations for marketing campaigns and customer segments.
• Help customers understand their data to improve their marketing strategies.
• Implement B2B marketing campaigns, preferably in the automotive services, claims, and repair domain.
• Support customers in promoting SaaS solutions effectively.
• Monitor and manage customer databases and CRM systems.
• Collaborate with internal teams and customer teams to integrate business processes into the CRM.
• Recommend enhancements to the CRM system and customer interaction processes to improve engagement and satisfaction.
• Demonstrate leadership in managing and motivating teams.
• Handle conflicts within the team or with other departments effectively.
• Conduct performance evaluations and provide feedback to team members.
• Develop and maintain reports on marketing and sales metrics.
• Analyse customer data to understand behaviours and trends, providing actionable insights.

Qualifications and Requirements:

• Bachelor\'s degree or higher in Business Management/Economics or Computer Science/Information Systems.

• Hands-on experience with CRM systems and tools such as Zoho, Mailchimp, HubSpot, and Salesforce.
• Proficient in using Excel, Tableau, and Power BI for data analysis and visualization.
• High proficiency in English Communication

Preferred Experience:

• 8 years\' Experience in the automotive services, claims, and repair domain.
• 3 Plus years\' Experience with B2B marketing campaigns and promoting SaaS solutions.

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XA Group