Job Description

Votre role

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The ideal candidate will be responsible for developing and executing comprehensive marketing strategies to enhance our company's product go to market and improve customer engagement. This role requires close collaboration with various departments, including central products & marketing, sales, regional SVP leaders to ensure the successful launch, promotion and continuous improvement of our products and strategic value propositions

Key Responsibilities:

Market Research:

Conduct market research to understand customer needs, market trends, and the competitive landscape, leveraging centrally provided intelligence.

Product Positioning:

Fine-tune messaging together with the SVP leaders on product value propositions.

Go-to-Market Strategy:

Plan and execute go-to-market strategies for new product launches and feature releases.

Content Creation:

Collaborate with content creators to develop marketing materials, including brochures, presentations, and case studies, in strong collaboration with SVP leaders.

Campaign Management:

Design and manage marketing campaigns across various channels (digital, social media, events, etc.), leveraging centrally designed campaigns by Orange products & marketing.

Sales Enablement:

Provide the sales team with the necessary tools and training to effectively sell the product, in connection to central Product & Marketing teams of Orange.

Performance Analysis:

Monitor and analyze the performance of marketing campaigns and adjust strategies as needed. Analyze commercial and financial performance vs ambitions & implement corrective actions where needed,

Customer Base Mngt & Targeting :

define target markets for NEW customers + implement Upsell campaigns on existing customers

Transformation projects

: contribute to global transformation projects & act as a regional SPOC for these projects,

Votre profil

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Qualifications:

Bachelor's degree in Marketing, Business Administration or Computer Science/Information technology discipline. Proven minimum experience of 10 years in strategic marketing, product positioning, and go-to-market strategy in a technology company is a must Strong analytical skills and the ability to interpret market research data. Excellent communication and collaboration skills. Experience in managing marketing campaigns across various channels. Ability to work effectively with cross-functional teams

Le plus de l'offre

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Global opportunities: Work in multi-national teams with the opportunity to collaborate with colleagues and customers from all over the world Flexible work environment: Flexible working hours and possibility to combine work from office and home (hybrid ways of working) Professional development: training programs and upskilling/re-skilling opportunities Career growth: Internal growth and mobility opportunities within Orange Caring and daring culture: health and well-being programs and benefits, diversity & inclusion initiatives, CSR and employee connect events Reward programs: Employee Referral Program, Change Maker Awards

Entite

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Orange Business International



Orange Business manages and integrates the complexity of international communications, freeing our customers to focus on the strategic initiatives that drive their business. Our extensive experience and knowledge in global communication solutions, together with our understanding of multinational business and local support in 166 countries and territories, ensure that our customers receive a consistent, global solution wherever they do business

Contrat

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CDI