Job Description

Roles and Responsibilities / Key Skills:

• Be responsible for implementing, tracking and managing the day-to-day production of multi-channel campaigns, ensuring they are delivered on time and to the highest standard. This includes email, push notifications, in-app notifications, SMS and WhatsApp.
• Setup, manage and challenge automated user flows for new customers, existing users and potential reactivated customers of our app;
• Develop hypotheses and challenge the status quo of our journeys, campaigns and offerings.
• Analyze user behavior, segment and build strategies to maximize conversion rate (from install to subscription).
• Own experimentation & A/B testing to optimize results.
• Reporting results, communicating wins, learnings and risks in a clear manner to all stakeholders. Focusing on clearly articulating needed actions, next steps or improvements necessary.
• Align on copy and creative demands with the Marketing Team. But also be a self-starter, developing your own drafts / briefs to increase speed of execution.

Requirements

• 3 to 4 years working with CRM Marketing. Previous working experience at MENA region is a plus.
• Excellent knowledge and understanding of marketing automation software, personalization and profile-based marketing, previous experience with CRM softwares.
• Experience in managing initiatives across multiple markets and languages.
• Previous experience with at least one of the following: WebEngage, Clevertap, MoEngage, Klavyio, Customer.io, etc.
• Strong analytical / reporting skills with the ability to make data-justified decisions.
• Strong ability to translate analytic data into ideas and executable action.
• Strong critical thinking skills.

Job Type: Full-time

Pay: AED7,000.00 - AED9,000.00 per month

Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Required)

Experience:

• CRM Marketing: 3 years (Required)
• Moengage/Webengage/Clevertap: 3 years (Required)

Language:

• English (Required)