• Drive and develop the CRM strategy to support the brands under the divisions umbrella to grow with a customer centric approach and marketing automation.

• Strategize - Build the CRM Roadmap with set KPIs to improve the customer lifetime value

• Scope - Generate insight into customer segments for use within business development and other CRM initiatives

• Campaign Management - Support the management of business development activities by: Identifying growth, cross sell, up sell and retention opportunities within the database

• Customer - Create and develop database segmentation profiles to enhance innovative customer information data solutions in line with business objectives

• Processes - Closely monitor internal processes and capabilities of the Marketing Database to ensure data is securely managed via information and reporting

• Data Management - Formulate, implement, and enforce proper data collection policies and procedures to support business goals and CRM vision

• Strategic Input - Liaise with key and senior stakeholders in order to maintain an evolution of information needs, providing sound advice and recommendations with reports to support business goals

• Profiling - Establish the necessary criteria to proactively detect opportunities within the business and the database to streamline activity

• Analyze - evaluate the performance of published CRM content for recommendations for future CRM campaigns

• Be a fresh thinker make suggestions and bring forth ideas to grow and expand the creative practice and bring to bear best in class work and thinking

• Proven track record of hand on experience in CRM

• English speaking, Arabic is a benefit

• Strong communication skills

• A profile that combines creativity, technical and managerial skills

• Proactive work ethic

Careers International