Job Description

Role Summary:

The CRM Manager will drive the company's customer lifecycle marketing initiatives with a proactive, data-driven approach. This role is essential in enhancing user engagement, retention, and conversion through strategic lifecycle programs. Collaborating closely with cross-functional teams--including Brand, Editorial, Design, and Product--the CRM Manager will manage projects from ideation through execution, ensuring all communications align with broader marketing goals to enhance customer satisfaction and support business growth.


Position Location: Abu Dhabi & Dubai, UAE

Business Industry: Leading Streaming Platform

Reporting to : Senior Management


Main Duties and Responsibilities:

• Design, develop and implement end-to-end CRM campaigns aimed at user activation, engagement, retention, reactivation, and conversion, leveraging channels such as email, in-app messaging, and push notifications.
• Oversee all stages of CRM projects, including planning, briefing, stakeholder coordination, setup, and performance tracking.
• Monitor and analyze campaign performance using tools like Looker, Amplitude, and spreadsheets to generate actionable insights.
• Conduct regular A/B testing and experiments to optimize key metrics like open rates, click-through rates (CTR), and conversion rates in alignment with growth objectives.
• Provide data-driven insights and recommendations to management focused on improving user retention, revenue growth, and churn prevention.
• Collaborate with Brand, Editorial, Creative, and Product teams to enhance user onboarding and increase the conversion rate from free users to premium subscribers.
• Partner with Analytics teams to define and refine audience segmentation, ensuring effective targeting and timely delivery of messages.
• Manage the CRM marketing calendar, proactively planning for upcoming campaigns and ensuring alignment with broader marketing strategies.
• Continuously assess and optimize active marketing campaigns to determine the best cadence for various channels and audience segments.
• Stay informed on industry trends and suggest improvements to current CRM strategies based on market insights and performance data.
• Regularly evaluate and troubleshoot marketing data, tools, and processes to support the development of scalable, personalized lifecycle programs.

Requirements and Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 4+ years of experience in CRM, Email Marketing with 5+ years in broader marketing or growth-related domains.
• Proven experience leading impactful marketing projects that contribute to profitability.
• Expertise in designing and executing data-driven marketing campaigns.
• Proficiency in CRM platforms, experience with Braze is a significant advantage.
• Strong analytical skills and familiarity with tools like Adobe Analytics (Omniture), Amplitude, and SQL...
• Experience in subscription-based businesses, OTTs, streaming platforms is an advantage.
• Excellent project management skills with the ability to handle multiple projects simultaneously in a dynamic environment.
• Fluency in English and Arabic is mandatory.

Personal Attributes:

• Motivated, ready to dive into all aspects of CRM, from crafting emails to analyzing campaign performance.
• Passionate about music with a deep understanding of the digital music landscape.
• Proactive thinker who anticipates challenges and creates preventive strategies.
• Data-driven, continuously focused on enhancing analytical skills.
• Enthusiastic about customer engagement and motivated to drive user base growth.