Al Tayer Insignia | CRM ExecutiveAbout UsAs a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the worlds best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few!About the RoleTo support the execution of CRM strategies by developing, deploying, and optimizing bilingual CRM communications across channels including email, SMS, push notifications, and in-app messaging.The role focuses on delivering personalized, data-driven campaigns at scale to enhance customer engagement, retention, and lifetime value (CLTV) across Al Tayer Insignias multi-brand, multi-country retail portfolio.What Youll Be DoingFunctional Roles & Responsibilitiesxc2xb7 Collaborate with CRM and marketing teams to implement campaigns that align with customer lifecycle objectives and business goals.xc2xb7 Contribute to the development of customer segmentation strategies, ensuring communications are relevant and personalized.xc2xb7 Create, test, and deploy bilingual CRM campaigns across multiple channels, ensuring 99% on-time delivery.xc2xb7 Maintain a consistent and high-quality customer communication experience from briefing to deployment.xc2xb7 Execute A/B and multivariate testing across channels to optimize key metrics such as CTR, open rates, and conversions.xc2xb7 Identify and implement improvements in CRM communication workflows, enhancing operational efficiency and campaign effectiveness.xc2xb7 Ensure adherence to best practices for CRM communication frequency, personalization, and customer experience.xc2xb7 Support the development of automated and triggered communications to drive CLTV and customer retention.xc2xb7 Monitor and analyze campaign performance, providing actionable insights to improve future communications.xc2xb7 Develop reports on engagement, conversion, and retention metrics, presenting findings to relevant stakeholders.xc2xb7 Act as the voice of the customer in cross-functional discussions, ensuring communications meet customer expectations.xc2xb7 Collaborate with trade, content, and marketing teams to align CRM activities with broader commercial objectivesAbout YouEducation/Certification and Continued EducationPreferred but not required; bachelors degree in marketing, business, or a related fieldYears of Experience13 years experience in CRM communications or marketing automation.
Strong project management and organizational skills.
Excellent written and verbal communication skills in English; Arabic is a plus.
Proficiency in MS Office and collaborative tools like Slack, MS Teams, or ClickUp.
Analytical mindset with the ability to interpret data and provide actionable insights.
Familiarity with AMPscript or other scripting languages for personalization is an advantage.